Market Overview

The UK Watch Market reached a value of USD 2.57 Billion in 2024. It is projected to expand to USD 4.14 Billion by 2033, growing at a CAGR of 4.86% during the forecast period 2025-2033. The market growth is driven by rising consumer interest in luxury timepieces, increased demand for smartwatches, and greater online retail penetration alongside sustainability trends and brand collaborations.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

UK Watch Market Key Takeaways

• Current Market Size (2024): USD 2.57 Billion
• CAGR (2025-2033): 4.86%
• Forecast Period: 2025-2033
• The UK watch market has a pronounced resurgence in vintage and pre-owned timepieces, with buyers favoring mid-century mechanical models over contemporary designs.
• Digital integration has accelerated, with online enquiries and transactions rising significantly by April 2024, enhanced by virtual try-ons and blockchain for authentication.
• Hybrid watches combining mechanical aesthetics with wearable tech features gained prominence, reflecting consumer demand for tradition paired with modern functionality.
• Market segmentation covers type, price range, distribution channel, end user, and region with detailed insights.
• Brand collaborations and sustainability trends notably influence purchase behaviors across the UK watch market.

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UK Watch Market Growth Factors

Generally, UK watch market growth has been attributed to stronger consumer demand after luxury watches, which may drive the demand of mid- to high-end mechanical watches and of vintage and second-hand watches. In April 2024, the prices of quality vintage watches remained greatly above pre-2020 levels, and dealers reported a continuing strong demand regarding used vintage watches, especially when sold with the original papers and unpolished case. It mirrors a more informed buyer seeking generational value not speculation.

Digital transformation is important for entering new markets. As e-commerce use among consumers rose, as of 2024, UK watch-focused platforms reported growth in online engagement and transactions. Meanwhile advances such as virtual try on technology, influencer storytelling, and blockchain-based authenticity along with others have offered more comfort and ease of purchase, expanded access from already built spaces, and new platforms for tech-savvy and younger consumers.

Hybrid innovation marries customary craftsmanship with modern wearable technology. According to a UK industry outlook report published in March 2025, over the past 12 months, hybrid watches that combine customary mechanical movements with health sensors and NFC payments and offer longer battery life have outperformed entirely connected digital wearables. The watches tap into a growing desire among professionals for a combination of customary look and smart technology: they marry the craftsmanship of the watch with the smart technology of the connected devices.

UK Watch Market Segmentation

Type Insights:

• Quartz
• Mechanical

Price Range Insights:

• Low-Range
• Mid-Range
• Luxury

Distribution Channel Insights:

• Online Retail Stores
• Offline Retail Stores

End User Insights:

• Men
• Women
• Unisex

Regional Insights:

• London
• South East
• North West
• East of England
• South West
• Scotland
• West Midlands
• Yorkshire and The Humber
• East Midlands
• Others

Recent Developments & News

• In July 2025: Bremont, a British watchmaker, introduced a commemorative edition Supermarine 300m diving watch as the Official Timekeeper of the Henley Royal Regatta, marking Bremont's deep involvement in UK luxury watch sponsorship and heritage.
• In June 2025: Bonhams held a London Fine Watches auction featuring vintage Rolex watches with notable British military heritage, including a 1975 Rolex 'MilSub' Submariner and a 1948 Rolex 'Oyster Speedking' chronometer. These pieces underline the continued collector and historical interest influencing the UK watch market.

Competitive Landscape

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