Market Overview

The global patient engagement solutions market size reached USD 41.2 Billion in 2024 and is projected to surge to USD 140.4 Billion by 2033, exhibiting a CAGR of 14.46% during 2025-2033. Growth is driven by the increasing adoption of patient-centered care programs and eHealth solutions that empower patients. The rising prevalence of chronic diseases and enhancements in digital technologies such as AI further fuel market expansion.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Patient Engagement Solutions Market Key Takeaways

• The market size was USD 41.2 Billion in 2024.
• It is expected to grow at a CAGR of 14.46% from 2025 to 2033.
• North America led the market in 2024 in terms of revenue.
• Chronic diseases were the largest therapeutic area segment by revenue in 2024.
• Health management was the leading application segment.
• Providers emerged as the dominant end users in the market.
• Software accounts for the largest component segment.

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Market Growth Factors

The increasing shift towards patient-centered care models is a critical driver for the patient engagement solutions market. Providers recognize the importance of involving patients actively in healthcare decisions and treatment plans, which enhances communication and helps achieve better health outcomes at reduced costs. In 2021, 85% of respondents expressed confidence in managing their health with the support of pertinent information and healthcare technologies, supporting market growth.

Digital health technologies like smartphones, wearable devices, and connected health devices have broadened platforms for patients to engage with healthcare providers. For example, 76.1% of Type 2 Diabetes Mellitus patients used the mySugr app linked via Bluetooth for monitoring blood sugar from January 2022 to July 2023. These technologies enable remote patient monitoring and immediate clinical interventions, driving demand for patient engagement solutions.

Technological advancements such as artificial intelligence (AI) and machine learning (ML) are transforming patient engagement by enabling personalized care through data analytics, chatbots, and virtual assistants. AI-powered tools facilitate individualized health tips, predictive modeling, and early detection of risks, thereby improving care strategies. Growth in digital healthcare markets, as forecasted in India to reach USD 37 billion by 2030, further encourages adoption.

Market Segmentation

Therapeutic Area:

• Chronic Diseases: Chronic diseases including diabetes, cardiovascular and respiratory disorders represent the largest segment. The need for long-term management and remote monitoring fuels patient engagement solutions in this area.
• Fitness
• Women's Health
• Mental Health
• Others

Application:

• Social Management
• Health Management: The dominant segment, encompassing chronic disease management and preventive care. It enables patients to access resources, set goals, and engage with providers for improved wellness.
• Home Healthcare Management
• Financial Health Management

End User:

• Payers
• Providers: Leading segment, as healthcare providers are directly involved in patient care and the implementation of engagement tools, needing to comply with privacy regulations like HIPAA.
• Others

Component:

• Software: Accounts for the majority share due to versatility, scalability, and comprehensive functionality such as patient portals, messaging, and analytics.
• Services
• Hardware

Delivery Type:

• Web-based/Cloud-based: Largest segment, offering convenient and scalable access for both patients and providers, accessible via browsers and mobile apps.
• On-premises

Region:

• North America
• United States
• Canada
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa

Regional Insights

North America dominated the patient engagement solutions market in 2024, driven by robust healthcare infrastructure, high healthcare IT expenditure, and supportive government initiatives such as the HITECH Act. The region benefits from mature systems supporting advanced patient portals and telehealth, coupled with a high prevalence of chronic diseases necessitating ongoing patient involvement. Stringent regulatory standards and innovation by key U.S.-based players further solidify its leading position.

Recent Developments & News

In April 2025, Health Union acquired Adfire Health to enhance its data-driven digital engagement capabilities for pharma and life sciences. Cerner Corporation partnered with Well Health to improve patient communication in its EHR system. Epic Systems Corporation launched the Share Everywhere feature, enabling patients to share medical data securely across providers. Allscripts Healthcare Solutions introduced the Allscripts Virtual Triage telehealth platform, integrating remote triage with patient communication tools to boost engagement.

Key Players

• AdvancedMD (Global Payments Inc.)
• Allscripts Healthcare Solutions Inc.
• Athenahealth Inc.
• Cerner Corporation
• EMMI Solutions LLC (Wolters Kluwer N.V.)
• Epic Systems Corporation
• GetWellNetwork Inc.
• Lincor Solutions Limited
• McKesson Corporation
• Medecision Inc. (Health Care Service Corporation)
• Orion Health Ltd.
• Phytel Inc. (International Business Machines Corporation)

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