Do you know what happens when consumers see low-quality images? 

Businesses relying on product images that are low-quality risk losing the attention and trust of potential customers. Your competitors are moving ahead because you refuse to hire professional photographers to produce top-quality images. 

You may be having a great product or service, but how will the consumer know that without showing them clear and visible proof of its quality and value? 

When your business displays low-quality images and content, your consumers are not even considering the existence of your brand because they’ll simply scroll past. 

Example:  

When Airbnb first launched, their listings were filled with low-quality and poorly-lit images of properties which made them look unattractive to potential guests. By hiring professional photographers, they were able to resolve this issue and drastically increase their overall revenue. 

You could be sitting on a million-dollar idea like Airbnb, but if your brand content and communications rely on poor resolution and low-quality images, how will the customer ever know your real value? 

Don’t you want to solve this and grow your business quickly? 

Why are first impressions about your brand important? 

For consumers, the quality of a product image is crucial in selecting or purchasing a product. 

If you wanted to buy a car and you came across a brand whose listings were filled with poorly lit blurry photos, would you contact that seller? 

Doubtful! 

Consumers seeking your products also feel the same. 

Without taking the services of professional photographers to create high-quality images, your brand will be overlooked. 

Who will WIN in this scenario? 

Obviously, your competitors! 

What you need are expert product photographers who can capture the true value of your business. 

Why does visual content matter to get sales? 

What is the purpose of high-quality product images? 

To grab attention. 

Displaying low-resolution or poorly-lit images creates aversion in the minds of users, which causes them to seek better prospects. 

Businesses operating with such poor-quality product visuals will damage the brand’s reputation which will adversely affect visibility, engagement and sales. 

What are benefits of hiring professional photographers? 

Hiring professional product photographers will ensure that your business no longer remains hidden from your target audience. 

Here’s how: 

INVEST in long-term success through impactful visuals  

Yes, you can Do-It-Yourself and capture product images using high resolution SMART phones, but are you certain that you’re getting good results? 

Professional photography involves the use of advanced equipment, expert techniques and creativity to ensure that product images are made appealing to consumers. 

Businesses want SALES but are not willing to invest in quality, but here’s the catch, consumers are seeking quality. 

You need the help of professional photographers to display quality to potential customers, without which your brand will certainly be overlooked. 

HIRE high-quality and verified talent for your business requirements through Talentrack that can elevate your brand and bring you quality results.