Whether you're using it for a real retail store or it's still a home project, the package is an important element that makes or breaks the look of a product. Stand-up pouches are one of the fastest-growing means for a small brand to make that leap. They are placed on shelves and stored safely; they are referred to by print and they are used for surfaces to tell a story to a brand.

People usually notice they are using a kind of container right when they start using it so changing from jars, boxes or even simple bags. The pouch will take up space cost less to ship yet look more high-quality, than the packaging it is replacing.

What is a Stand Up Pouch and Why is it Important?

The gusseted base will create a stand up pouch which will hold up on its own on a shelf. This one design feature is the answer to a problem that flat bags and pillow pouches never really seem to address, as they lay flat or awkwardly next to other products.

This is a significant difference to the shopper. Clear pocket branding on an upright pouch appears to be a completed, planned product. A flat-sided bag on its side is a bag that's still learning.

How Custom Stand Up Pouches Help a Brand Look Bigger Than It Is

Custom Stand Up Pouches allow a small brand to decide on size, finish and print detail, rather than being forced to use a standard bag from a catalog. This is important because a stock pouch does not communicate what the product is different from the adjacent one.

Glossy finishes and bright color blocks are great for snacks and any item meant to be fun, while matte finishes are great for natural or wellness products. In either case, the end objective is the same: to ensure that the packaging communicates the brand's message.

What to Check Before Ordering Stand Up Pouches Packaging

Not all pouch styles will work for all products, and some of the finer details determine if an order is successful.

Barrier and Material

Stand Up Pouch Packaging: It is important that no matter what the product is containing the product has the barrier strength. Coffee is sensitive to light and oxidation. Snacks must be moisture protected. Both are often necessary. UV protection is needed to maintain the ingredients.

Closure Type

• Tin-tie closures are good for coffee and will add a rustic and re-sealable appearance.

• Zipper closures are good for snacks or pet treats that are frequently opened and closed.

• Heat-seal only closures are suitable for use with smaller amounts and/or single-use samples

Is Stand Up Pouches Wholesale the Right Move for a Small Brand?

With Stand Up Pouches Wholesale pricing the unit price drops, and when a brand is selling through more than one channel or can maintain consistent monthly volume, it's worth it. Test batches tend to be more expensive per unit, but can help a new brand test and validate a design before placing a large order.

The right move is typically based on sales data, not educated guesses. Advantages of bulk pricing is available for a brand with steady and predictable demand and may be better for a new product just being experimented by the brand to begin small.

Custom Mylar Packaging vs Standard Plastic Films: What's the Real Difference?

Custom Mylar Packaging contains a metallized polyester that is much more impervious to light, oxygen and moisture than the typical plastic film. It is used as an important ingredient in products such as coffee, jerky, and other longer shelf life products, due to its barrier effect.

The conventional type of plastic film is less protective and cheaper, but this may reduce shelf life or cause quality complaints after a period of time on a shelf. The best option is typically the degree of reaction of the product to air and light.

Kwick Packaging and Two Other Manufacturers Worth Knowing in the USA

There are several manufacturers who are well established in the flexible packaging industry in the United States. Amcor is a global company manufacturing pouches and films for food, beverage and personal care products in various industries. Since 1965, Glenroy has been producing pouches in-house at their facilities in the USA, as well as converting pouch film, for both small brand new companies and large established brands.

Directly working with a manufacturer can often help cut back on the endless sampling and revisions, something that is important for a brand that's trying to get on the shelves in a timely fashion.

A Few Habits That Keep Pouch Design Simple and Effective

• Use one main colour and avoid using more than one

• Likely ensure that product statements and certifications are readable from a close distance

• Make sure there is adequate negative space around the logo so that it does not vie with other text elements

• Send a sample copy before ordering a full run.

There is no need to have a big budget for any of these. They only need to see a pouch in someone's hand – not on a screen!

Final Thoughts on Stand Up Pouches

One day, what could be ordered the most was packaged. That has shifted. Now, there's a more realistic solution for smaller brands: stand-up pouches, which don't require the large up-front investment that comes with rigid packaging. But securing the fundamentals, using the right barrier, choosing the right closure and structuring the barrier to resemble the product is much more significant than following the latest trend.

If a brand is past the point of using standard bags and wants to truly control the details of its product's story, it will likely find a manufacturer that makes pouches directly to be the most efficient choice so far as time is concerned. The direct relationship between production also facilitates testing of a new design before a complete production run.