Market Overview

The global menswear market size was valued at USD 624.3 Billion in 2024 and is projected to reach USD 984.0 Billion by 2033, growing at a CAGR of 4.77% during the forecast period of 2025-2033. Growth is driven by rising fashion-consciousness among men, expanding e-commerce channels, and increased sustainable clothing production made from natural materials to prevent allergies. For further details, visit the Menswear Market.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Menswear Market Key Takeaways

• The global menswear market size reached USD 624.3 Billion in 2024.
• The market is expected to grow at a CAGR of 4.77% during 2025-2033.
• The forecast period for the market is 2025 to 2033.
• Rising fashion-consciousness and the increasing importance of personal appearance among men drive the market.
• Easy availability of menswear across online platforms offers a wide range, boosting growth.
• Social media influence and aggressive marketing strategies, including celebrity endorsements and festive sales, catalyze market growth.
• North America currently dominates the global menswear market due to a younger population and increased spending capacity.

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Market Growth Factors

Rising fashion-consciousness among the male population is a primary growth driver for the menswear market. Men’s increasing focus on personal appearance encourages the purchase of diverse apparel, thereby fueling market expansion. Additionally, the easy availability of menswear through online retail platforms offers consumers a broad variety of options, significantly contributing to the market’s accessibility and growth.

The growing influence of social media combined with aggressive marketing techniques, such as celebrity endorsements, festive sales, and promotional discounts, plays a crucial role in enhancing consumer engagement and demand. These strategies effectively attract a wider audience, catalyzing the menswear market expansion.

The increasing inclination towards ecological clothing also propels market growth. Rising environmental awareness among consumers fuels demand for sustainable clothing made from organic cotton, bamboo, and recycled polyester. The sustainable fashion industry is projected to grow at a CAGR of 9.1%, reaching USD 9.81 Billion in 2025 and USD 15.17 Billion in 2030, positively impacting the menswear segment by introducing allergy-preventive natural fabrics.

Market Segmentation

By Product Type:

• Trousers
• Denims
• Shirts and T-Shirts: This segment holds the largest market share due to the comfort and daily wear preference among men, especially students and professionals. Launches of new lines, such as Aeroswag’s aircraft-designed T-shirts, support the segment's growth.
• Ethnic Wear
• Others

By Season:

• Summer Wear
• Winter Wear
• All-Season Wear: Exhibits clear market dominance. These versatile garments are suitable throughout the year, offering cost-effectiveness, practicality for varying climates, styling versatility, and convenience for travelers.

By Distribution Channel:

• Supermarkets and Hypermarkets
• Exclusive Stores: Account for the majority market share by offering a curated, tailored shopping experience with personalized products and unique designs. Brands like DaMENSCH expanding exclusive store presence is boosting this segment.
• Multi-Brand Retail Outlets
• Online Stores
• Others

Regional Insights

North America currently dominates the global menswear market. The region’s growth is supported by a younger demographic and increasing consumer spending capabilities. For example, in 2022, approximately 21.64 million young people aged 15 to 19 lived in the United States. Established menswear brands are expanding product offerings to grow their consumer base, which positively influences market prospects.

Recent Developments & News

• March 2024: Myntra acquired the distribution and management rights for the UK fashion brand Next, enabling it to distribute products and open branded stores in India.
• October 2023: Men's direct-to-consumer brand DaMENSCH announced plans to open 100 stores by end of 2024, having opened 25 exclusive outlets within 12 months.
• October 2023: Kim Kardashian’s brand Skims launched Skims Mens with an All-Star campaign featuring Neymar Jr, Nick Bosa, and Shai Gilgeous-Alexander. The collection includes technically constructed briefs, soft boxers, and comfortable tanks and tees.

Key Players

• Adidas AG
• Burberry Group Plc
• Gap Inc
• Giorgio Armani S.p.A
• H&M Hennes & Mauritz AB
• Kering S.A.
• Levi Strauss & Co.
• Nike Inc.
• Prada S.p.A.
• PVH Corp.
• Ralph Lauren Corporation
• Zara S.A. (Industria de Diseño Textil, S.A.)

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