The global Agritourism market size reached USD 73.2 Billion in 2024 and is expected to reach USD 205.6 Billion by 2033, achieving a CAGR of 10.9% during 2025-2033. Growth is driven by rising consumer demand for sustainable travel, genuine rural experiences, farm-to-table dining, and government support for rural development. Digital advancements and eco-friendly travel preferences further accelerate the market growth. 

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Agritourism Market Key Takeaways

• The global agritourism market size was valued at USD 73.2 Billion in 2024.
• It is expected to reach USD 205.6 Billion by 2033.
• The market is growing at a CAGR of 10.9% during 2025-2033.
• In 2024, the US accounted for around 66.00% of the total North America agritourism market.
• Europe held the largest regional market share with 47.02% in 2024, led by its agricultural history and sustainable tourism practices.
• Domestic tourists constituted around 58.9% market share in 2024.

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Market Growth Factors

The agritourism market growth is significantly propelled by the rising consumer interest in sustainable and local food systems. Travelers seek connections to the natural origin of their food through activities like organic farming and harvesting. Farms adopting sustainable methods—minimizing chemical inputs, conserving water, and using renewable energy—attract consistent visitors. The World Food Travel Association highlights that food tourists spend 25% more per trip than general tourists, indicating a lucrative farm-to-table tourism economic potential.

The increasing popularity of unique rural experiences drives demand for agritourism. Tourists seeking genuine countryside involvement prefer activities like milking cows, vineyard wine tasting, and seasonal harvest participation. Social media popularity encourages tourists to capture scenic moments in rural settings, which appeal especially to urban residents looking for mental and physical relaxation. The University of California reports an average additional income of USD 50,000 annually for farms engaging in agritourism activities.

Government initiatives and policies are vital contributors to agritourism expansion. Many governments offer incentives such as subsidies, grants, tax benefits, and zoning relaxations to farmers initiating tourism ventures. Rural development promotion helps distribute tourism benefits across regions and revitalize rural economies. For instance, India's government has taken steps toward establishing itself as an agritourism leader by 2047, including the creation of the Agritourism Development Corporation in Maharashtra and Kerala's STREET initiative.

Market Segmentation

By Tourist Type:

• Domestic: Led the market with a 58.9% share in 2024. This segment benefits from convenience and familiarity, with travelers favoring quick, cost-effective trips to nearby rural attractions.
• International: Constitutes the remaining market share with growing interest in authentic rural experiences abroad.

By Activity:

• On-farm Sales: Dominates with 34.8% market share in 2024. This segment allows visitors to purchase fresh, local products directly, enhancing authenticity and farmer revenue by bypassing intermediaries.

By Booking Channel:

• Online: Held around 51.0% market share in 2024. Online platforms provide convenience, real-time availability, and reviews, attracting tech-savvy travelers and expanding market reach.

By Sales Channel:

• Travel Agents: Possess the largest share by offering curated packages with accommodations, guided tours, and cultural activities, ideal for travelers seeking convenience and comprehensive experiences.

Regional Insights

Europe is the dominant region in the agritourism market with a 47.02% market share in 2024. It leads due to its strong agricultural heritage, substantial rural tourism infrastructure, and EU-supported sustainable tourism initiatives. Countries like Italy, France, and Spain attract tourists with farm activities including wine sampling and organic farm tours, reinforcing Europe's position as a top agritourism destination.

Recent Developments & News

• July 2024: Uttar Pradesh government partnered with private hospitality players to identify 229 agri-tourism villages, promoting rural economy and cultural heritage.
• April 2024: BreedBooks launched as an agritourism platform to help small-scale farmers diversify income by connecting with tourists.
• December 2023: Saudi Arabia initiated a farming tourism program aligned with Vision 2030, promoting rural development and cultural awareness.
• April 2023: Assisi Aid Projects Australia, in collaboration with Dreamdelion Indonesia, started a project to empower women in rural Indonesia through agritourism.

Key Players

• Agrilys Voyages
• Bay Farm Tours
• Blackberry Farm, LLC
• Domiruth PeruTravel
• Farm To Farm Tours
• Field Farm Tours Ltd
• Greenmount Travel
• Liberty Hill Farm
• Rupiper Tours LLC
• Select Holidays
• Star Destinations
• Willow-Witt Ranch

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