Market Overview

The global plant-based meat market was valued at USD 16.69 Billion in 2024. It is projected to reach USD 100.31 Billion by 2033, growing at a CAGR of 21.92% from 2025 to 2033. Growth drivers include shifting dietary habits, environmental concerns, and rising demand for sustainable proteins. Increased product innovation and retail penetration also contribute significantly to market expansion.

Study Assumption Years

• Base Year: 2024

• Historical Years: 2019-2024

• Forecast Period: 2025-2033

Plant-Based Meat Market Key Takeaways

• Market Size in 2024: USD 16.69 Billion

• CAGR (2025-2033): 21.92%

• Forecast Period: 2025-2033

• North America dominates the market with 36.2% share in 2024, driven by sustainability awareness and retail infrastructure.

• The U.S. plant-based meat market accounts for over 77.80% of North America’s share, bolstered by eCommerce growth.

• Expansion of supermarkets and hypermarkets is accelerating adoption in Asia-Pacific.

• Europe’s food processing sector growth is enhancing product innovation and affordability.

• Rising disposable income is driving growth in Latin America.

Sample Request Link: https://www.imarcgroup.com/plant-based-meat-market/requestsample

Market Growth Factors

The plant-based meat market is driven by increasing consumer interest in sustainable and ethical diets, fueled by ecological concerns regarding livestock farming. Rising health consciousness encourages consumers to opt for plant-based products with improved taste and texture, making these alternatives appealing to a broader audience. For example, Plantaway's 2024 launch of India’s first plant-based chicken fillet offers 19g of protein per pack and targets health-conscious consumers, supporting adoption.

Environmental sustainability plays a significant role, with 71% of U.S. consumers expressing concern about climate change and 47% preferring plant-based meat due to its lower carbon footprint. Substituting ground beef with plant-based options significantly reduces greenhouse gas emissions, water use, and land occupation. Such benefits drive global consumer purchasing decisions.

Animal welfare and ethical considerations also bolster market growth. Awareness of industrial farming conditions prompts demand for alternatives that do not contribute to animal suffering. Governments are promoting labels like “organic” and “natural,” conveying positive climate impact to around 42% of consumers. Regulatory bodies, such as the Food Safety and Standards Authority of India, are developing frameworks for novel products, including cell-based foods, supporting industry expansion.

Market Segmentation

Product Type:

• Burger Patties: Largest segment with 31.8% market share in 2024 due to demand for meat-like texture and quick preparation. Beyond Meat’s Beyond Burger 3.0 exemplifies innovation.

• Sausages

• Nuggets and Strips

• Ground Meat

• Meatballs

• Others

Source:

• Soy: Dominates with 33.2% share in 2024, popular for mimicking traditional meat flavor and texture. Indonesia uses half of its soybeans for tempeh production.

• Wheat

• Peas

• Others

Meat Type:

• Beef: Leads with 35.8% market share in 2024, reflecting consumer shift to ethical and sustainable beef alternatives.

• Chicken

• Pork

• Others

Distribution Channel:

• Supermarkets and Hypermarkets: Largest with 36.9% share, driven by wide product variety, promotional tactics, and health-focused marketing.

• Restaurants and Catering Industry

• Convenience and Specialty Stores

• Online Retail

Regional Insights

North America dominates the plant-based meat market, holding over 36.2% share in 2024. This leadership is supported by growing environmental sustainability awareness, robust retail infrastructure, and government support for sustainable food initiatives. For instance, Amy’s Kitchen Inc. has expanded its plant-based restaurant presence in California. The region’s demand for clean-label, meat-free alternatives continues to drive market expansion.

Recent Developments & News

• March 2025: CV Sciences, Inc. launched Lunar Fox Food Co., offering gluten-free, plant-based products such as vegan mac and cheese and meatless beef alternatives.

• March 2025: Schouten Europe introduced Power Bites and Sea Bites snacks to revive interest in plant-based meat and fish alternatives.

• November 2024: Beyond Meat launched Beyond Sun Sausage™ nationwide at Whole Foods Market with unique plant-based protein formulations.

• July 2024: UNLIMEAT expanded its K-Vegan products in 149 U.S. stores with Korean-inspired vegan meals.

• March 2024: The Kraft Heinz Not Company LLC introduced Oscar Mayer NotHotDogs and NotSausages, its first plant-based products.

• March 2024: Chunk Foods launched a new range of plant-based meats crafted from cultured soy and wheat protein fortified with B12 and iron.

Key Players

• Beyond Meat Inc.

• Gooddot

• Impossible Foods, Inc.

• Kellanova

• Maple Leaf Foods Inc.

• Moving Mountains

• Ojah B.V.

• Sunfed

• The Kraft Heinz Company

• The Vegetarian Butcher

• Tofurky

• VBites Foods

• Yves Veggie Cuisine (The Hain-Celestial Canada, ULC)

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

👉Get Custom Market Research for Your Business👈

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us

IMARC Group,

134 N 4th St. Brooklyn, NY 11249, USA

Email: sales@imarcgroup.com

Tel No: (D) +91 120 433 0800

United States: +1-201971-6302