Brazil Sports Nutrition Market Overview

The Brazil sports nutrition market was valued at USD 1.07 Billion in 2025 and is expected to grow to USD 1.85 Billion by 2034. It is projected to grow at a CAGR of 6.34% during the forecast period 2026-2034. Key growth drivers include expanding fitness culture and gym memberships, rising preference for plant-based nutrition products, and the rapid growth of e-commerce and direct-to-consumer sales channels.

Study Assumption Years

• Base Year: 2025
• Historical Year/Period: 2020-2025
• Forecast Year/Period: 2026-2034

Brazil Sports Nutrition Market Key Takeaways

• The Brazil sports nutrition market size was USD 1.07 Billion in 2025.
• The market is expected to reach USD 1.85 Billion by 2034.
• The forecast CAGR for 2026-2034 is 6.34%.
• Expanding fitness culture and gym memberships across urban centers drive market demand.
• 67% of Brazilian consumers show interest in plant-based protein alternatives.
• E-commerce channels are growing fast with an expected CAGR of 10.38% between 2025-2030.
• The Brazilian market features over 20,000 fitness clubs, making it the second-largest gym market worldwide.
• Major players utilize digital direct-to-consumer platforms enhancing personalized product offerings.

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Brazil Sports Nutrition Market Growth Factors

Fitness-based trends alongside a growing number of gym memberships are driving the sports nutrition market in Brazil. Smart Fit and similar brands ran more than 700 gyms in Brazil's cities in 2023, an 11% rise from the year before, and this helps the sports nutrition market grow. Connected gym equipment and machines, along with wearables, have increased usage and results, further increasing demand. In early 2025, TechnoGym installed sensors in 350 pieces of gym equipment in gyms in São Paulo. The Ministry of Sports reported an increase of 40% to fitness club memberships after the pandemic because people prioritize preventive health and fitness.

Consumer shifting preferences are affecting the growth of the market, especially in regard to the demand for plant-based sports nutrition products. A survey found that 67% of Brazilians were interested in plant protein alternatives (not just vegans and vegetarians, but also people looking for environmentally friendly and health friendly products). An example of product innovation is Not Shake Protein, which was released in collaboration with NotCo in July 2024, with 16 grams of plant protein per serving, as well as being lactose, cholesterol, and gluten-free with new flavors to choose from. This segment is expected to witness a faster CAGR than the overall market owing to the endorsement of plant-based products by the Pan American Health Organization for sustainability purposes.

The rapid growth of e-commerce in DTC digital channels is projected to reach a 10.38% CAGR increase for online retail stores between 2025 and 2030, faster than customary retail. Mobile-first websites, subscription plans and fast delivery provide convenience to customers in secondary cities where specialty product stores are scarce. In March 2024, Irish dairy company Glanbia launched a direct-to-consumer channel for its premium products, featuring artificial intelligence that generates personalized product recommendations. Omnichannel services like click and collect at supermarket chains, influencer marketing and social media increase access and visibility of premium dairy products among young consumers across Brazil.

Brazil Sports Nutrition Market Segmentation

Product Type Insights:

• Sports Food: Includes nutrition products providing direct dietary benefits to athletes and fitness enthusiasts.
• Sports Drink: Encompasses beverages formulated to hydrate and replenish electrolytes and energy during physical activity.
• Sports Supplement: Comprises supplements aimed at enhancing fitness performance and muscle recovery.

Origin Insights:

• Animal-based: Products derived from animal protein sources traditionally dominating the sports nutrition segment.
• Plant-based: Growing segment emphasizing protein from plant sources such as pea and soy, aligned with sustainability trends.

Distribution Channel Insights:

• Supermarkets and Hypermarkets: Traditional retail outlets for sports nutrition products.
• Specialty Stores: Stores focused exclusively on sports nutrition and fitness products.
• Convenience Stores: Small, accessible retail locations offering select sports nutrition items.
• Online Stores: E-commerce platforms representing the fastest growing distribution channel.
• Drug Stores and Pharmacies: Health-focused outlets also providing sports nutrition products.
• Others: Miscellaneous retail channels not categorized above.

Regional Insights

The Southeast region is a key market in Brazil, benefiting from urbanization and a higher concentration of fitness facilities. The report references major urban centers such as São Paulo integrating advanced connected gym equipment, implying regional dominance. Brazil as a whole hosts over 20,000 fitness clubs, with the Southeast likely a significant contributor. While exact regional numerical statistics like market shares or regional CAGR are not explicitly provided in the source, the presence of advanced technology adoption and fitness growth in this region positions it as a primary market driver.

Recent Developments & News

• April 2025: Nutrex introduced its first functional food product offering two flavors, Chocolate Brownie and Cookies and Cream, each 50g bar containing 13g of protein at the Arnold Sports Festival in Brazil.
• April 2024: MuscleTech partnered with Trust Group for strategic manufacturing and marketing, expanding its Brazilian product portfolio from four to over a dozen locally manufactured products, reducing import taxes of 30-35%.
• March 2024: Glanbia launched a direct-to-consumer platform in Brazil with AI-driven personalized product recommendations, enhancing online consumer access.

Key Players

• Nutrex
• MuscleTech
• Trust Group
• Glanbia

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