The Vietnam vegan cheese market size reached USD 16.52 Million in 2025 and is projected to reach USD 38.02 Million by 2034, growing at a CAGR of 9.71% during 2026-2034. Driven by the high prevalence of lactose intolerance among adults, rapid e-commerce growth, and rising health consciousness linked to flexitarian lifestyles, the market benefits from greater access to specialty products and increasing awareness of plant-based nutrition and sustainability.

Study Assumption Years

• Base Year: 2025

• Historical Year/Period: 2020-2025

• Forecast Year/Period: 2026-2034

Vietnam Vegan Cheese Market Key Takeaways

• The Vietnam vegan cheese market was valued at USD 16.52 Million in 2025, with projections reaching USD 38.02 Million by 2034 at a CAGR of 9.71% during 2026-2034.

• The market is propelled by Vietnam's high adult lactose intolerance rate, fostering demand for dairy-free alternatives that offer comparable taste and nutritional profiles.

• Rapid expansion of e-commerce platforms enhances consumer access to specialty vegan cheese across urban and rural areas.

• Rising health consciousness and flexitarian diets in urban centers create new opportunities for plant-based cheese adoption.

• Digital retail features such as livestreams and influencer marketing drive engagement and trials among younger demographics.

• Government support of sustainable agriculture and plant-based innovations bolsters long-term market growth.

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Market Growth Factors

Given the extremely high prevalence of lactose intolerance in Vietnam and the customary "non-milking" food culture, it is no surprise that most Vietnamese cannot tolerate dairy products. Scientific studies have shown that customary dairy cheese usually causes symptoms such as bloating and cramps to those who eat it. Biologically, digestion is essential. This creates a natural demand for plant cheese with the same taste and culinary uses, without digestive discomfort. Vegan cheese shed its niche, and is now a diet of everyday people for their digestive health.

Digital commerce in Vietnam grows rapidly. Mobile-first marketplaces, convenience, promotions, and product access cause customary retail boundaries to fade. This leads to mainstream adoption regarding online grocery shopping. E-commerce permits niche products to gain attention and customization through algorithm-driven suggestions and social commerce on platforms including TikTok. These marketplaces also reach Vietnam's second tier cities and rural areas. In particular, product information and reviews as well as home delivery through e-commerce provide consumers with easier access to vegan cheese alternatives.

Ho Chi Minh City and Hanoi, other urban areas of the country, show more concern about health, and consumers are becoming more interested in healthy food, plant-based foods, etc. Contemporary flexitarianism is not vegetarianism but selective carnivory, which is practiced when people want to lower the risk of heart disease, obesity, and other diseases. Vegan cheese products are sought after for their taste, for cooking, and for health benefits, which may include absence of hormones and addition of fiber, as vegan cheese is consumed by young professionals and middle-class families trying to eat healthier.

Market Segmentation

Analysis by Product Type

• Mozzarella, Cheddar, Parmesan, Ricotta, Cream, Others

The market includes various vegan cheese types, providing diverse culinary options with plant-based formulations analogous to traditional cheeses.

Analysis by Source

• Soy, Almond, Coconut, Cashew, Others

Vegan cheese products utilize multiple plant sources, reflecting consumer preferences and ingredient availability.

Analysis by Distribution Channel

• Supermarkets and Hypermarkets, Convenience Stores, Online Stores, Others

Distribution channels span traditional retail outlets and rapidly growing online platforms, enhancing product accessibility nationwide.

Analysis by Application

• Household, Food Processing, Foodservice, Others

Applications range from home consumption to commercial food processing and service sectors, indicating broad market utility.

Analysis by Region

• Northern Vietnam, Central Vietnam, Southern Vietnam

The market covers all major Vietnamese zones, reflecting nationwide demand and opportunities.

Regional Insights

Northern, Central, and Southern Vietnam constitute the primary regions covered in the market. The expansion of e-commerce and rising health consciousness contribute to broad adoption, supported by government initiatives targeting sustainable agriculture and plant-based innovation. This regional spread supports sustained market growth across Vietnam through 2034.

Key Players

Competitive Landscape

The Vietnam vegan cheese market exhibits an emerging competitive structure characterized by limited local production and heavy reliance on imported international brands. Competition focuses on product authenticity, taste, texture quality, nutritional fortification, and health-conscious brand positioning. International brands from Europe, North America, and neighboring Asian markets dominate premium segments, while local entrepreneurs explore Vietnam-specific products utilizing domestic cashews and coconuts, potentially offering competitive pricing and local flavors.

Customization Note

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