Market Overview

The UK music tourism market size reached USD 3,790.98 Million in 2025 and is projected to reach USD 16,839.37 Million by 2034, growing at a CAGR of 18.02% during the 2026-2034 forecast period. Growth is fueled by government investments, surging international tourism, and digital innovation enhancing visitor experiences. UK Music Tourism Market offers dynamic live entertainment attracting diverse age groups and expanding the sector’s economic impact.

Study Assumption Years

• Base Year: 2025
• Historical Year/Period: 2020-2025
• Forecast Year/Period: 2026-2034

UK Music Tourism Market Key Takeaways

• The UK music tourism market size reached USD 3,790.98 Million in 2025.
• The market is projected to grow at a CAGR of 18.02% from 2026 to 2034.
• Forecast market size is USD 16,839.37 Million by 2034.
• Government announced up to £30 million funding through the Creative Industries Sector Plan in June 2025.
• Music tourism supported 72,000 jobs in 2024, up from 62,000 in 2023.
• A record 23.5 million music tourists attended live concerts and festivals in 2024.
• UK music tourists spent £10 billion in 2024, a 26% increase from 2023.

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Market Growth Factors

Government Investment and Policy Support Driving Market Growth

The UK music tourism industry is strongly supported by the government, being one of the priority growth subsectors of the creative industries. In June 2025 the UK Government confirmed funding of up to £30 million as part of its Creative Industries Sector Plan, more than doubling previous funding and including additional support for grassroots music venues and emerging artists. This means that investment touring, mentoring and venue sustainability will be made to ensure the government continues to build on the country's status as one of the world's top music destinations.

Surge in International Tourism and Post-Pandemic Demand Recovery

Since the COVID-19 pandemic, the music tourism sector has been growing rapidly throughout the UK, with an increase in both international visitation and consumer demand for live music. Music tourists saw a record number of gigs and festivals in 2024 equaling 23.5 million which is up 23% from 2023. The development of air, road, and sea links in addition to reduced prices has made travel easier for all ages and demographics to attend events. In 2024, music tourism directly supported 72,000 full-time equivalent jobs, a 16% increase on 2023. High per-capita spending on premium experiences contributed £10 billion to overall spend by tourists.

Digital Innovation and Technology Integration Enhancing Visitor Experiences

It has been reported that technological advancements that improve user experience and efficiencies through the integration of multiple systems are important drivers for market growth. For example, Ticketmaster's Ignite SDK technology debuted in 2025 at Download and 11 other major UK music festivals. The devices tackle identity fraud, educate visitors, present data to event organizers to inform their returns, and engage audiences through social media and augmented reality to position UK music tourism at the forefront of live entertainment technology.

Market Segmentation

Event Type Insights:

• Concert
• Festival
• Others

The market includes live music experiences such as concerts and festivals, plus other event types, reflecting the varied preferences of music tourists.

Age Group Insights:

• 18 and Less
• 18-34 Years
• 34-54 Years
• 55+ Years

Segments cover a broad demographic range, highlighting participations from younger festival-goers to older audiences drawn to heritage music experiences.

Booking Mode Insights:

• Direct Booking
• Travel Agents
• Online Travel Agencies

Multiple booking channels are analyzed, showing consumer preferences from direct to intermediary platforms.

Regional Insights

London is identified as the dominant region within the UK music tourism market, alongside key areas including South East, North West, Scotland, and others. Major cities such as London, Manchester, Glasgow, and Liverpool attract significant tourist flows for live music events. This concentration drives substantial economic benefits linked to cultural tourism, reinforcing London's role as a primary hub in the market.

Recent Developments & News

• June 2025: Cuffe & Taylor (a division of Live Nation) and IMG announced a new five-day festival debuting in summer 2026 at Oxfordshire's Blenheim Palace, replacing the Nocturne Live series with live music, art exhibits, and fine dining.
• December 2024: AEG and Goldenvoice introduced the UK version of Cruel World, Forever Now, debuting June 2025 at The National Bowl, Milton Keynes, featuring alternative music pioneers.
• December 2024: Country artist Riley Green announced the 'Damn Country Music Tour' for the UK and Ireland, starting September 2025 with stops in major cities including London and Manchester.

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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