The Vietnam medical aesthetics market size reached USD 91.50 Million in 2024 and is expected to reach USD 188.41 Million by 2033. It is projected to grow at a CAGR of 7.49% during the forecast period 2025-2033. Key factors driving this growth include rising demand for non-invasive aesthetic procedures, expanding medical tourism, increasing international healthcare investments, and influence from social media and Korean beauty trends. The market benefits from a growing middle class with higher disposable incomes and changing cosmetic enhancement perceptions.

Study Assumption Years

• Base Year: 2024

• Historical Year/Period: 2019-2024

• Forecast Year/Period: 2025-2033

Vietnam Medical Aesthetics Market Key Takeaways

• The Vietnam medical aesthetics market size was USD 91.50 Million in 2024.

• The market is forecast to reach USD 188.41 Million by 2033.

• The market is expected to grow at a CAGR of 7.49% from 2025 to 2033.

• There is a rising preference for non-invasive and minimally invasive procedures with natural results and minimal downtime.

• Medical tourism is expanding rapidly, supported by government policies and international healthcare investments.

• Social media platforms and Korean beauty trends strongly influence consumer preferences and market demand.

• The expanding middle class with higher disposable incomes is enhancing market share.

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Market Growth Factors

Consumers in Vietnam prefer non-invasive and minimally invasive aesthetic procedures that offer visible results with reduced risk and downtime. Treatments such as Botox injections, dermal fillers, laser skin resurfacing, radiofrequency treatments, and chemical peels are widely adopted in major urban areas including Hanoi and Ho Chi Minh City. Advanced technologies like HIFU, Thermage radiofrequency, and Ultherapy Prime are increasingly used to provide effective skin lifting and tightening without surgery, driving market expansion.

Vietnam is becoming a favored medical tourism hub for aesthetic treatments, attracting international patients seeking quality care at competitive prices. Supportive government initiatives like visa exemptions, streamlined regulations, and promotional campaigns enhance this growth. Major investments have bolstered healthcare infrastructure, exemplified by Thomson Medical Group's USD 381.4 Million acquisition of FV Hospital in Ho Chi Minh City in January 2024. These developments enhance the availability of internationally accredited aesthetic services.

The pervasive influence of social media platforms such as Instagram, TikTok, Facebook, and Zalo amplifies aesthetic education and procedure showcasing. Vietnamese millennials and Gen Z are particularly receptive to Korean beauty standards promoted by K-dramas, K-pop, and influencers. Procedures like double eyelid surgery, V-line jaw contouring, rhinoplasty, and skin whitening are in high demand. Clinics adopt Korean techniques and recruit Korean-trained surgeons to meet consumer preferences, while digital marketing strategies build trust and accessibility.

Market Segmentation

Product Insights:

• Facial Aesthetics: Covers treatments enhancing facial features using minimally invasive procedures widely adopted in major urban centers.

• Body Contouring: Includes procedures aimed at reshaping body profiles, benefiting from rising consumer demand for aesthetic improvements.

• Cosmetic Implants: Comprises surgical implants to enhance physical appearance, practiced under internationally accredited standards.

• Physician-Dispensed Cosmeceuticals: Encompasses dermatological products prescribed by physicians, facilitating skin aesthetics and maintenance.

• Skin Aesthetics: Involves treatments such as chemical peels and laser therapies, focusing on skin rejuvenation and health.

Procedure Type Insights:

• Invasive Procedures: Surgical aesthetic procedures including implants and contouring conducted with adherence to international safety standards.

• Non-Invasive Procedures: Growing segment including Botox, fillers, laser treatments, and radiofrequency therapies preferred for minimal downtime.

Regional Insights

The Vietnam medical aesthetics market covers Northern Vietnam, Central Vietnam, and Southern Vietnam. Urban centers like Hanoi in Northern Vietnam and Ho Chi Minh City in Southern Vietnam are key hubs for market growth due to lifestyle-driven demand and concentration of aesthetic clinics offering advanced technologies and treatments.

Recent Developments & News

In January 2024, Thomson Medical Group finalized the acquisition of FV Hospital in Ho Chi Minh City for USD 381.4 Million, representing the largest healthcare merger in Southeast Asia since 2020. This acquisition positions Thomson Medical Group strategically within Vietnam's expanding medical aesthetics and healthcare market to deliver internationally recognized medical services. Major hospital systems are enhancing aesthetic service offerings and have obtained JCI, ACC, and CAP accreditations, ensuring adherence to international quality and safety standards. Foreign investors have multiple entry options including wholly foreign-owned hospitals, joint ventures, or cooperation contracts.

Competitive Landscape

The market research report contains a detailed competitive landscape analysis, including market structure, key player positioning, winning strategies, competitive dashboards, and company evaluation quadrants.

Key Players

• Thomson Medical Group

• FV Hospital

Customization Note

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