IMARC Group has recently released a new research study titled “South Korea Online Grocery Market Report by Product Type (Vegetables and Fruits, Dairy Products, Staples and Cooking Essentials, Snacks, Meat and Seafood, and Others), Business Model (Pure Marketplace, Hybrid Marketplace, and Others), Platform (Web-Based, App-Based), Purchase Type (One-Time, Subscription), and Region 2025-2033” This report offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends, and competitive landscape to understand the current and future market scenarios.

South Korea Online Grocery Market Overview

The South Korea online grocery market size was valued at USD 13,533.3 Million in 2024 and is expected to reach USD 104,789.5 Million by 2033, growing at a CAGR of 25.54% between 2025 and 2033. Growth is driven by increasing consumer preference for convenience, rising disposable incomes, smartphone adoption, and mobile app innovations offering same-day delivery and subscription models.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

South Korea Online Grocery Market Key Takeaways

• The market size reached USD 13,533.3 Million in 2024.
• The market is projected to exhibit a CAGR of 25.54% during 2025-2033.
• Forecast period spans from 2025 to 2033.
• Increasing demand for convenience is a major growth driver.
• Widespread smartphone adoption and user-friendly mobile apps enhance shopping experience.
• Rapid technological advancements, including personalized recommendations and seamless payments, boost demand.
• Online grocery shopping grows due to rising consumer confidence in e-commerce.
• The Seoul Capital Area and Yeongnam region show strong regional growth due to urbanization and economic development.

Sample Request Link: https://www.imarcgroup.com/south-korea-online-grocery-market/requestsample

Market Growth Factors

The increasing demand for convenience in shopping experiences is a significant driver for the South Korea online grocery market. Consumers increasingly prefer platforms offering ease and flexibility. This is supported by widespread use of smartphones, with a 94% ownership reported in 2023, facilitating access to online grocery platforms anytime and anywhere. Mobile applications that provide same-day delivery and subscription models further support this convenience, encouraging users to opt for virtual grocery shopping.

Rapid technological advancements contribute also to the market growth. Platforms in South Korea are enhancing user experience via personalized recommendations and seamless payment options. These innovations help in maintaining customer loyalty and attracting new users. Furthermore, the growing consumer confidence in e-commerce encourages more individuals to embrace online grocery shopping, appreciating its flexibility and avoiding challenges such as store hours or crowds in physical stores.

Another key factor boosting the market is the expansion of South Korea's e-commerce sector, which projects a CAGR of 19.40% during 2024-2032. This broad growth in e-commerce creates a fertile environment for online grocery platforms to flourish. The rising disposable incomes, inflating consumer preferences for health-conscious and fresh product selections, and the increasing availability of various app-based and web-based platforms, all contribute to the anticipated strong growth within the forecast period.

Market Segmentation

By Product Type:

• Vegetables and Fruits: Increased health awareness drives demand for fresh, quality produce in online stores.
• Dairy Products: Growing interest in dairy alternatives such as almond and oat milk, besides traditional dairy.
• Staples and Cooking Essentials: Bulk purchases of essentials like rice, pasta, and flour for convenience.
• Snacks
• Meat and Seafood
• Others

By Business Model:

• Pure Marketplace: Acts solely as an intermediary without owning inventory.
• Hybrid Marketplace: Combines marketplace functions with inventory management.
• Others

By Platform:

• Web-Based: Accessible via web browsers, allowing device switching.
• App-Based: Accessed via device-optimized apps downloaded from app stores.

By Purchase Type:

• One-Time: Single transactions without ongoing commitments.
• Subscription: Recurring payments offering regular product delivery.

By Region:

• Seoul Capital Area: Dominates with high internet and smartphone penetration.
• Yeongnam (Southeastern Region): Urban growth fueling demand.
• Honam (Southwestern Region): Agricultural produce supports fresh local product sales.
• Hoseo (Central Region)
• Others

Regional Insights

The dominant region in the South Korea online grocery market is the Seoul Capital Area, supported by extensive internet connectivity and high smartphone usage. Additionally, cities in the Yeongnam region are experiencing growth due to urbanization and economic development, further encouraging online grocery adoption. The Honam region's agricultural output also elevates demand for local fresh produce through online channels.

Recent Developments & News

• June 2024: Kurly launched a rapid commerce service in Western Seoul offering deliveries within one hour.
• April 2024: Emart merged with its subsidiary Emart Every day to streamline commodity purchase, logistics, and operations.
• March 2024: Coupang announced a 3 trillion won ($2.22 billion) investment through 2027 to expand its Rocket Delivery service, including overnight grocery delivery.

Key Players

• Kurly (Market Kurly)
• Emart
• Emart Everyday
• Coupang

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