The Vietnam savory snacks market size reached USD 593.07 Million in 2025 and is expected to grow to USD 850.70 Million by 2034. The market is projected to grow at a CAGR of 4.09% during the forecast period 2026-2034. Growth is driven by rising disposable incomes, urban development, and an increasing health-conscious consumer base seeking functional and premium snack products. Social media is also influencing consumer preferences and propelling product innovation.

Study Assumption Years

• Base Year: 2025

• Historical Years: 2020-2025

• Forecast Period: 2026-2034

Vietnam Savory Snacks Market Key Takeaways

• Market Size in 2025: USD 593.07 Million

• CAGR (2026-2034): 4.09%

• Forecast Period: 2026-2034

• Urban developments and hectic lifestyles are increasing demand for ready-to-eat savory snacks consumed on the go.

• Younger demographics influence the market with preferences for novelty, variety, and global flavors.

• Health and wellness awareness is driving demand for nutritious snacks made from natural ingredients and low-fat, baked, or low-sodium versions.

• Social media platforms stimulate innovative product development and marketing strategies targeting Gen Z and millennials.

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Market Growth Factors

Urbanization in Vietnam and increased disposable incomes has led to the growth of the savory snacks market in Vietnam. Urban consumers with hectic schedules and longer working hours are exposed to on-the-go eating, and the growth of modern trade channels such as convenience stores and online channels are contributing to the growth of flavor-packed snacks. The urban lifestyle favors this as a way of making savory snacks available for convenient consumption by the public.

Young consumers' tastes and preferences have a meaningful influence on the savory snacks market in Vietnam. The young Vietnamese consumer has a high demand for bold, new, and diversified flavors. As global food trends spread with travel, social media and foreign companies, the demand for spicy snacks, cheese snacks and fusion snacks is increasing. Social snacking has been positively associated with the intention to try and consume more savory snacks when sharing rules of food consumption and peers' opinions during social snacking exist.

Health consciousness is on the rise, and consumers are looking for snacks that are tasty but also healthy. The urban middle-class consumer is looking for increasing consumption of snacks that contain seaweed, beans and rice, and products that are baked not fried, or low in fat and low in sodium. Manufacturers are reformulating their products, in keeping with a clean label and other health claims. Innovation is also on the rise among culturally inspired snacks with health claims, indicating a larger trend towards healthier food products.

Market Segmentation

Product Insights:

• Potato Chips: A major product segment encompassing traditional and flavored variants meeting diverse consumer tastes.

• Extruded Snacks: Includes snacks processed through extrusion, offering varied textures and flavors.

• Nuts and Seeds: Consists of roasted and seasoned nuts and seeds catering to health-conscious consumers.

• Popcorn: Popular snack combining taste with convenience, consumed across age groups.

• Meat Snacks: Includes dried and processed meat-based snacks appealing to savory taste preferences.

• Others: Encompasses other savory snack types available in the Vietnamese market.

Category Insights:

• Baked: Snacks prepared by baking, preferred for healthier snacking options.

• Fried: Traditional frying process snacks enjoyed for their taste and texture.

• Others: Additional snack categories beyond baked and fried.

Distribution Channel Insights:

• Supermarkets/Hypermarkets: Large modern retail outlets contributing significantly to market penetration.

• Specialty Stores: Retailers focusing on niche or premium snack products.

• Online Stores: E-commerce platforms facilitating convenient snack purchases.

• Convenience Stores: Increasing numbers of stores providing quick snack options for urban consumers.

• Others: Other distribution formats prevalent in the market.

Sales Insights:

• Retail Sector: Direct sales to end consumers through multiple retail formats.

• Foodservice Sector: Sales through restaurants, cafes, and other foodservice operators.

Regional Insights

The Vietnam savory snacks market is comprehensively analyzed across Northern Vietnam, Central Vietnam, and Southern Vietnam regions. The report highlights these as the major regional markets contributing to overall market dynamics. Specific market shares or CAGR values by region are not explicitly provided in the source.

Recent Developments & News

In August 2024, PepsiCo Foods Vietnam announced the launch of a new $90 million snack manufacturing plant construction in Ha Nam province. The plant will cover 80,000 square meters and is expected to produce over 20,000 tonnes of snack products annually while creating more than 1,000 local jobs, reflecting significant investment and expansion in the savory snacks manufacturing sector.

Key Players

• PepsiCo Foods Vietnam

Customization Note

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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