The cold brew coffee market has witnessed a significant surge in popularity over the past few years, fueled by changing consumer preferences and the growing demand for ready-to-drink (RTD) beverages. Unlike traditional hot coffee, cold brew coffee is brewed using cold water over an extended period, which results in a smoother, less acidic taste. This unique brewing method has made cold brew coffee a favorite among coffee enthusiasts and casual drinkers alike.

As more consumers seek convenient, refreshing, and high-quality beverages, the cold brew coffee market has experienced rapid growth. With the increasing popularity of premium coffee products, especially in the ready-to-drink segment, the market is poised for continued expansion. In 2025, the cold brew coffee market was valued at USD 740.48 million and is projected to grow at a robust compound annual growth rate (CAGR) of 22.50% during the forecast period from 2026 to 2035, reaching an estimated value of USD 5634.74 million by 2035.

Cold Brew Coffee Market Size

In 2025, the cold brew coffee market was valued at USD 740.48 million, a strong indicator of the growing demand for cold brew coffee, especially in the ready-to-drink (RTD) format. As consumers become more health-conscious and demand convenient, high-quality coffee options, the market has experienced increased penetration across retail and e-commerce platforms.

The cold brew coffee market size is expected to grow significantly due to several factors, including changing consumer lifestyles, the rise of specialty coffee culture, and the expanding availability of cold brew coffee in both premium and affordable segments. By 2035, the market is expected to reach USD 5634.74 million, reflecting an impressive CAGR of 22.50% over the forecast period.

Cold Brew Coffee Market Trends

Several trends are driving the expansion of the cold brew coffee market, influencing both consumer preferences and industry developments:

Shift to Ready-to-Drink (RTD) Coffee: The increasing popularity of RTD coffee products has been a significant driver for the cold brew coffee market. Busy, on-the-go consumers prefer convenient and ready-to-consume coffee options, and cold brew coffee perfectly caters to this demand due to its refreshing taste and smooth texture.

Health and Wellness Focus: Cold brew coffee is often perceived as a healthier alternative to traditional coffee due to its smoother taste and lower acidity. With consumers becoming more health-conscious and seeking beverages with fewer additives and chemicals, cold brew coffee is gaining traction in the health and wellness segment.

Flavored and Specialty Cold Brew: To cater to diverse consumer preferences, brands are introducing flavored cold brew coffee, incorporating ingredients like vanilla, caramel, mocha, and even spices. Additionally, organic and fair-trade cold brew coffee options are becoming more popular as consumers prioritize ethical sourcing and sustainable practices.

Cold Brew Coffee in Foodservice: More coffee shops, cafes, and restaurants are incorporating cold brew coffee into their menus. The versatility of cold brew coffee—whether served on its own, as part of a cold brew coffee cocktail, or used in food applications like desserts and baked goods—continues to fuel its popularity in foodservice establishments.

Sustainability and Ethical Sourcing: With rising awareness about sustainability, coffee consumers are increasingly looking for ethically sourced and eco-friendly coffee products. Cold brew coffee brands are responding by adopting sustainable packaging, using organic coffee beans, and supporting fair trade practices, further aligning with eco-conscious consumers' values.

Growth of E-Commerce and Online Sales: As more consumers turn to online shopping for convenience, the availability of cold brew coffee products on e-commerce platforms is expanding. Online retail offers an opportunity for cold brew coffee brands to reach a broader audience, especially in regions where cold brew coffee may not be as readily available in traditional retail outlets.

Cold Brew Coffee Market Growth

The cold brew coffee market is experiencing robust growth, driven by multiple factors that have created a perfect storm of demand for this refreshing coffee beverage:

Demand for Convenience: With busy lifestyles and the need for convenience, more consumers are opting for ready-to-drink coffee options. Cold brew coffee fits perfectly into this demand, offering a premium and convenient alternative to traditional hot coffee.

Increasing Popularity of Coffee Culture: The global shift toward specialty coffee and the growing appreciation for high-quality, artisanal brews are significantly contributing to the market's growth. Cold brew coffee is seen as a premium product that offers a smoother, more complex flavor profile compared to traditional hot coffee, attracting coffee enthusiasts.

Expanding Retail and E-Commerce Availability: The increasing availability of cold brew coffee in grocery stores, convenience stores, and online platforms is making it easier for consumers to access cold brew coffee products. Additionally, retail partnerships with large coffee chains and supermarkets are further expanding the reach of cold brew coffee to new consumer segments.

Rising Preference for Non-Dairy and Plant-Based Beverages: As the demand for plant-based alternatives grows, cold brew coffee brands are responding by offering non-dairy versions, using ingredients such as almond milk, oat milk, and coconut milk. This trend aligns with the increasing demand for vegan and dairy-free beverages, contributing to the growth of the market.

Cold Brew Coffee Market Forecast

The cold brew coffee market is expected to grow at a remarkable CAGR of 22.50% from 2026 to 2035. By 2035, the market is projected to reach USD 5634.74 million. Several factors will contribute to this impressive growth:

Expansion into Emerging Markets: As cold brew coffee gains popularity in North America and Europe, the product's adoption in emerging markets such as Asia-Pacific and Latin America will become increasingly important. As consumers in these regions adopt coffee culture, demand for cold brew coffee will grow.

Innovations in Flavor and Ingredients: With the growing interest in diverse flavors and product variations, cold brew coffee brands will continue to innovate by introducing new flavor profiles, ingredients, and combinations. This product diversification will keep consumers engaged and attract new customers to the cold brew coffee category.

Technological Advancements in Production: Advancements in cold brew coffee brewing techniques and improved production methods will lead to more consistent quality and lower production costs. These efficiencies will make it easier for brands to scale their operations and meet the increasing demand for cold brew coffee.

Sustainability Initiatives: As sustainability becomes a central concern for consumers, cold brew coffee brands are likely to continue emphasizing ethical sourcing, environmentally friendly packaging, and sustainable business practices. This focus will attract eco-conscious consumers and further drive market growth.

Competitive Analysis

The cold brew coffee market is highly competitive, with a variety of brands offering unique products and differentiating themselves through flavor profiles, branding, and sustainability initiatives. Some of the major players in the cold brew coffee market include:

Califia Farms, LLC: Califia Farms is a well-established brand in the cold brew coffee market, offering a wide range of ready-to-drink cold brew coffee beverages. Known for its innovative flavors and high-quality ingredients, Califia Farms has become a leader in the plant-based coffee segment.

Sleepy Owl Coffee: Sleepy Owl Coffee is a rising brand in the cold brew coffee space, offering high-quality, ready-to-drink cold brew coffee products. With an emphasis on premium sourcing and unique flavors, Sleepy Owl has gained popularity among coffee enthusiasts in the United States and beyond.

HighBrewCoffee: HighBrewCoffee is a prominent player in the cold brew coffee market, known for its ready-to-drink cold brew coffee cans and innovative flavors. The brand focuses on providing convenient, on-the-go coffee solutions for busy consumers who crave a smooth, caffeine-packed beverage.

Others: Other notable players in the cold brew coffee market include Stumptown Coffee Roasters, La Colombe Coffee Roasters, and Blue Bottle Coffee. These companies continue to innovate and capture market share through premium offerings, unique flavor combinations, and expanded distribution channels.