Market Overview

The Brazil alternative data market size reached USD 259.8 Million in 2025 and is projected to grow at a CAGR of 33.41% to reach USD 3,478.2 Million by 2034. Key growth drivers include fintech innovation, digital payments expansion, and substantial investments in AI and data center infrastructure, fueling demand for diverse data types such as card transactions, mobile app usage, and location tracking. Robust internet penetration and supportive open finance regulations further boost the market.

Study Assumption Years

• Base Year: 2025
• Historical Years: 2020-2025
• Forecast Period: 2026-2034

Brazil Alternative Data Market Key Takeaways

• The Brazil alternative data market size was USD 259.8 Million in 2025, with a forecast to reach USD 3,478.2 Million by 2034.
• The CAGR for the market during 2026-2034 is 33.41%.
• The forecast period covers 2026 to 2034.
• The market is driven by fintech innovation, expansive digital payment systems, and strong AI and data center infrastructure investments.
• Brazilian enterprises in retail, logistics, and consumer goods increasingly adopt alternative data for real-time analytics and business insights.
• In November 2024, Goldman Sachs started using alternative data sources including satellite imagery and credit card transaction data to improve retail trend forecasting.
• The regional market is segmented into Southeast, South, Northeast, North, and Central-West.

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Market Growth Factors

Investments in AI Infrastructure and Data Centers:

Substantial public and private investments are accelerating Brazil’s alternative data capabilities. In 2025, the Brazilian Development Bank (BNDES) proposed a fund between ₢R500 million and ₢R1 billion to support AI and data center development with a focus on scalable data storage and processing. This infrastructure supports management of vast volumes of unstructured data such as satellite imagery, sentiment analytics, and web traffic. Brazil’s renewable energy advantage also attracts green data centers, enhancing operational sustainability and efficiency, thereby directly enabling market growth through improved data accessibility and faster real-time analytics.

Enterprise and Retail Adoption of Real-Time Analytics:

Brazilian enterprises in retail, logistics, and consumer goods leverage real-time data from IoT devices, e-commerce behavior, and social media to refine marketing strategies, inventory management, and demand forecasting. Retailers use foot traffic and online search data for store placement and product decisions, while social sentiment analysis aids in responding quickly to consumer trends. Agricultural and transportation sectors adopt weather and geospatial data for risk mitigation. This broad adoption underscores the value of alternative data for operational agility and customer engagement, driving the Brazil alternative data market.

Fintech Innovation and Digital Payments Expansion:

The growing fintech sector and increased adoption of digital payments in Brazil stimulate demand for diverse alternative data types, including credit and debit card transactions, mobile app usage, and location tracking. Strong internet penetration and regulatory backing for open finance frameworks further enable data availability and use. These factors collectively fuel the Brazil alternative data market expansion by enhancing the diversity and volume of data sources accessible to enterprises, enabling innovative business insights and investment decisions.

Market Segmentation

Data Type Insights:

• Credit and Debit Card Transactions: Includes transactional data essential for retail trend forecasting and consumer behavior analysis.
• Email Receipts: Used to track purchase confirmations and consumer spending patterns.
• Geo-location (Foot Traffic) Records: Applied by retailers for store location and product placement decisions.
• Mobile Application Usage: Captures user interactions with apps to analyze customer behavior.
• Satellite and Weather Data: Provides geospatial and climatic insights for agriculture and transportation risk management.
• Social and Sentiment Data: Enables brands to monitor and respond to consumer preferences dynamically.
• Web Scraped Data: Aggregates online information to support competitive and market analyses.
• Web Traffic: Tracks digital engagement and is used for investment decision enhancement.
• Others

Industry Insights:

• Automotive
• BFSI
• Energy
• Industrial
• IT and Telecommunications
• Media and Entertainment
• Real Estate and Construction
• Retail
• Transportation and Logistics
• Others

End User Insights:

• Hedge Fund Operators
• Investment Institutions
• Retail Companies
• Others

Regional Insights

The Brazil alternative data market is segmented into Southeast, South, Northeast, North, and Central-West regions. The report provides comprehensive analysis across these key regional markets, highlighting diverse growth opportunities and market penetration across the country.

Recent Developments & News

• In June 2025: Bloomberg enhanced its alternative data capabilities by integrating Similarweb’s web traffic analytics into the Bloomberg Terminal through the {ALTD} function. This integration extended coverage to over 3,000 companies globally, delivering near real-time digital intelligence across sectors such as SaaS, e-commerce, and healthcare. This collaboration enables investors to efficiently track key performance metrics and identify emerging trends, supporting more informed investment decisions.

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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