The Vietnam coffee beans market was valued at USD 173.00 Million in 2024 and is projected to reach USD 282.07 Million by 2033, growing at a CAGR of 5.01% during the forecast period of 2025-2033. The market growth is driven by strong domestic and export demand, especially for robusta beans favored by Vietnam's climate and altitude. Supportive government policies, expanding coffee chains, and growing café culture in urban areas are also major contributors to market expansion.

Study Assumption Years

• Base Year: 2024

• Historical Year/Period: 2019-2024

• Forecast Year/Period: 2025-2033

Vietnam Coffee Beans Market Key Takeaways

• The Vietnam coffee beans market size stood at USD 173.00 Million in 2024.

• The market is expected to grow at a CAGR of 5.01% during 2025-2033.

• Market forecast size is USD 282.07 Million by 2033.

• Specialty coffee culture is emerging rapidly with increased domestic demand for high-quality and single-origin products.

• Technological innovation and sustainable farming practices are enhancing yield, quality, and export standards.

• Diversification in export markets to Europe, North America, and Asia is boosting Vietnam's global coffee positioning.

• Growing urban café culture and coffee tourism are stimulating local consumption and premium branding.

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Market Growth Factors

The growth in the Vietnam coffee beans market can be attributed to factors such as the growth in demand for the domestic Vietnamese market and export demand (for robusta beans), favorable climatic conditions for cultivation in different high altitude regions of the country, and government promotion of coffee cultivation, export, and quality. The market is growing steadily as urban areas are increasingly filled with coffee chains and cafes which encourage residents to drink more coffee.

A specialty coffee consumer segment has developed in Vietnam demanding higher quality and origin coffee. Area planted for coffee has prominently increased in the highland provinces of Lam Dong and Dak Lak. Kenya relies increasingly on high-grade coffee for premium beans due to the cooler climate and volcanic soils. This encourages selective picking and modern post-harvest processing methods create internationally acceptable flavors and aromas. Coffee tourism causes demand and allows consumers to view common post-harvest processing and visit local coffee farms.

Technological advances and sustainable farming methods are improving productivity and quality, including modern irrigation, mechanized pickers, and pest and disease control, mainly for crops at risk from climate change, especially inside of the Central Highlands. Organic farming and sustainable farming can go toward export markets and health-conscious local public. Cooperation and digital platforms can improve market access and pricing for smallholder farmers. Traceability systems give buyers understanding into supply, and support Vietnam's image as a responsible coffee producer in a competitive market.

Market Segmentation

Product Insights: Vietnam's coffee beans market includes Arabica, Robusta, and others, reflecting shifts toward high-quality specialty varieties alongside traditional robusta beans.

Distribution Channel Insights: The market operates through online and offline channels, accommodating diverse purchasing preferences and expanding accessibility.

End User Insights: Coffee beans serve multiple end users including personal care, food and beverages, and pharmaceutical sectors, showcasing the product’s broad application spectrum.

Regional Insights

The Vietnam coffee beans market is segmented into Northern Vietnam, Central Vietnam, and Southern Vietnam. While the report details all major regional markets, specific dominance metrics such as market share or CAGR by region are not explicitly stated. The geographic segmentation supports localized production and consumption trends within the country.

Recent Developments & News

In March 2025, Vietnam's coffee sector demonstrated strong performance with a 26.2% year-on-year export turnover increase to US$ 1.58 Billion in the first two months, despite a 28.4% volume decrease to 284,000 tons, according to the Ministry of Agriculture and Environment. This reinforced Vietnam’s stature in the global coffee market, paving the way toward surpassing the US$ 6 billion export goal within the year.

Key Players

• Rita Food & Drink Co., Ltd

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