The Vietnam cold brew coffee market was valued at USD 8.65 Million in 2024 and is projected to grow to USD 57.57 Million by 2033. The market is expected to expand at a CAGR of 20.87% during the forecast period 2025 to 2033. Growth is driven by shifting consumer preferences toward smoother, reduced-acidity coffee and the rising popularity of ready-to-drink products, especially among urban youth. The tropical climate of Vietnam supports year-round demand for cold beverages, while domestic coffee chains innovate with bottled blends to meet health-conscious and convenience-focused consumers.

Study Assumption Years

• Base Year: 2024

• Historical Year/Period: 2019-2024

• Forecast Year/Period: 2025-2033

Vietnam Cold Brew Coffee Market Key Takeaways

• Market size was valued at USD 8.65 Million in 2024.

• The market is expected to grow at a CAGR of 20.87% during 2025-2033.

• Market forecast for 2033 is USD 57.57 Million.

• Urban youth in cities like Ho Chi Minh City and Hanoi are driving innovation with new cold brew formats and flavors.

• Convenience demand is increasing the popularity of ready-to-drink and bottled cold brew products.

• Specialty coffee shops are advancing the market by highlighting bean quality and introducing innovative blends.

• Local coffee roasters emphasize Vietnamese robusta and arabica beans in product differentiation.

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Market Growth Factors

Vietnam's cold brew coffee market grows as consumer habits change toward a demand of low acidity and smoother taste among the urban youth population, and toward cold beverages as the country has a tropical climate. RTD cold brews, which have grown popular in large cities with busy lifestyles, sell at supermarkets, convenience stores, and e-commerce. Bottled preparations have been led by domestic brands, many focused on local robusta and arabica beans. These often include health supplements like collagen or vitamins.

Urban youth have driven much of the growth in coffee products. People experienced global coffee culture and voiced a want for more coffee choices. Cold brews present in both Vietnamese markets and tourism markets feature local flavors such as coconut, citrus, or herbs. At home, coffee companies and cafes are seeking to turn cold brew into a lifestyle beverage for consumers toward further stimulating market growth.

Specialty coffee shops contributed toward cold brew's popularity. They experimented with brewing methods like cold drip brewing towers or steeping time. They offered premium beans in their cold brews. Popular seasonal or signature items in some shops include passion fruit and jasmine tea-infused cold brew cocktails among others. This experimentation further extends to mocktails and small batch products, helping to educate consumers about coffee origin and processing and making specialty coffee culture an important component of cold brew coffee's increasing market share in Vietnam.

Market Segmentation

Type Insights:

• Arabica

• Liberica

• Robusta

These types are analyzed to understand market preferences and growth potential, reflecting the diverse coffee bean varieties used in cold brew products.

Category Insights:

• Traditional

• Decaf

The market segmentation by category distinguishes between conventional caffeinated and decaffeinated cold brews, catering to different consumer needs.

Distribution Channel Insights:

• Supermarkets and Hypermarkets

• Convenience Stores

• Online Stores

• Others

These channels represent the multiple points of sale where cold brew coffee is made accessible to consumers, highlighting the market's distribution breadth.

Regional Insights

The report covers three main regions: Northern Vietnam, Central Vietnam, and Southern Vietnam. These regions are analyzed to understand geographic consumption patterns and growth opportunities within the country. The detailed regional segmentation informs strategies tailored to local preferences, though specific statistics such as market share or CAGR by region are not explicitly provided in the source.

Key Players

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Market Report Coverage

• Base Year of the Analysis: 2024

• Historical Period: 2019-2024

• Forecast Period: 2025-2033

• Units: Million USD

• Types Covered: Arabica, Liberica, Robusta

• Categories Covered: Traditional, Decaf

• Distribution Channels Covered: Supermarkets and Hypermarkets, Convenience Stores, Online Stores, Others

• Regions Covered: Northern Vietnam, Central Vietnam, Southern Vietnam

• Delivery Format: PDF and Excel through Email (editable PPT/Word available on request)

• Customization Scope: 10% Free Customization

• Post-Sale Analyst Support: 10-12 Weeks

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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