Market Overview

The Russia online grocery market size reached USD 13,877.6 Million in 2024. It is expected to grow at a CAGR of 5% during the forecast period of 2025-2033, reaching a market value of USD 21,528.7 Million by 2033. This growth is driven by rising internet penetration and rapid urbanization, alongside busy lifestyles, enhanced product variety, personalized shopping experiences, competitive pricing, frequent promotions, and technological advancements.

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Period: 2025-2033

Russia Online Grocery Market Key Takeaways

• The market size in 2024 was USD 13,877.6 Million.
• The market is projected to grow at a CAGR of 5% during 2025-2033.
• The forecast period for growth is 2025-2033.
• Internet penetration in Russia was 90.2% in 2021, significantly boosting online grocery adoption.
• The urban population increased by 0.33% from 2021 to 2022, driving demand for online grocery services.
• Consumer convenience through digital payments and home delivery encourages market growth.
• Competitive pricing, a wide product range, and frequent promotions make online grocery attractive.

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Market Growth Factors

Internet penetration increases to drive the online grocery market's growth. The International Telecommunication Union reported that 90.2% of Russia used the internet in 2021. There were 23.7 fixed broadband subscribers and 107.6 mobile broadband subscribers for each 100 inhabitants. Internet shopping was made easier through government investment in improving current technology for broadband and increasing internet access even in remote rural areas. These investments and growing numbers of internet subscribers helped spur internet shopping. With e-commerce platforms and digital payment methods, consumers purchase groceries online with ease.

Rapid urban areas should also drive the market. In 2022, Russia populated 108,359,438, and it grew by 0.33% since 2021. City consumers like online grocery shopping due to busy work lives and family duties that cut shopping time. Online supermarket shopping is increasingly embraced by young working professionals and families needing to save time. Online channels provide a broad range of products and low prices with frequent discounts for attracting busy consumers.

Technology developed and lifestyles changed which also drove markets to grow because demand increased for personalized shopping online. Online groceries are a competitive alternative to customary offline shopping because of low prices and frequent discounts. Technology, as web and app-based grocery retailers, eases use with improvement; this should grow the market within the forecast period.

Market Segmentation

Product Type Insights:

• Vegetables and Fruits: Online platforms offer an extensive variety of fresh vegetables and fruits catering to diverse consumer preferences.
• Dairy Products: The market includes a wide range of dairy products available through online channels.
• Staples and Cooking Essentials: Essential grocery items and cooking ingredients are readily accessible via online grocery services.
• Snacks: Various snack products are part of the online grocery offerings available to consumers.
• Meat and Seafood: Online platforms provide fresh meat and seafood products to meet consumer demand.
• Others: Includes other grocery product types offered through online retail channels.

Business Model Insights:

• Pure Marketplace: Online grocery platforms operating solely as marketplaces connecting buyers and sellers.
• Hybrid Marketplace: Platforms combining marketplace features with direct sales and inventory management.
• Others: Other business models present within the online grocery market.

Platform Insights:

• Web-Based: Grocery platforms accessible through internet browsers on various devices.
• App-Based: Dedicated mobile applications used for online grocery shopping.

Purchase Type Insights:

• One-Time: Customers making online grocery purchases on a one-time basis.
• Subscription: Customers opting for subscription-based grocery shopping services.

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Regional Insights

The report covers major regional markets including Central District, Volga District, Urals District, Northwestern District, Siberian District, and Others. Although specific dominant regions or market share data are not provided, these regions represent key geographic segments influencing overall market dynamics.

Recent Developments & News

In July 2024, Russian delivery service Sbermarket announced a rebranding to Kuper, with changes encompassing the company's name, positioning, corporate identity, app, and website over six months. Sbermarket delivers over 7.2 million items from a wide range of grocery, pharmacy, nonfood stores, and restaurants across 360 Russian cities. In January 2023, the retailer O'Key Group revealed that its discount stores were expected to contribute to half of its total revenues, reflecting consumers’ preference for more affordable goods.

Key Players

• Sbermarket (now Kuper)
• O'Key Group

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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