The Vietnam meat market size reached USD 5.7 Billion in 2024 and is expected to grow to USD 8.7 Billion by 2033. The market is forecasted to expand at a CAGR of 4.78% during the 2025-2033 period. Key drivers include rising incomes, rapid urbanization, shifting dietary preferences, growth in the foodservice industry, expanding global trade agreements, and increased health and nutrition awareness. This report provides detailed insights on the Vietnam meat market from 2019 to 2033.

Study Assumption Years

• Base Year: 2024

• Historical Year/Period: 2019-2024

• Forecast Year/Period: 2025-2033

Vietnam Meat Market Key Takeaways

• The Vietnam meat market size was USD 5.7 Billion in 2024.

• The market is projected to grow at a CAGR of 4.78% during 2025-2033.

• The market size is expected to reach USD 8.7 Billion by 2033.

• Increased income levels and rapid urbanization are driving meat consumption growth.

• Rising global trade agreements and health awareness are key market growth factors.

• The growth in pork and poultry consumption is supported by modern retail expansion and domestic production scaling.

• Government support and foreign investments are boosting the processing and cold chain infrastructure.

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Market Growth Factors

Vietnam's meat market is expected to grow with per capita income with rising consumption of varied types of meat, urbanization supporting more modern meat retail formats and convenience-oriented ready-to-eat meats. Consumption is also changing with awareness of health & nutrition. Lean proteins like poultry and beef are set to rise along with pork as consumers move toward protein-rich diets.

The foodservice industry creates meat product demand from fast food restaurants to online food delivery services. Consumers in urban areas, especially younger ones, prefer ready-to-cook meat products that require little or no time to prepare, which drives packaging, storage, and preservation techniques toward innovation.

The domestic meat processing sector benefited from international trade agreements and foreign direct investment, also from investment in the cold chain and the government's assistance to improve product safety and supply chain. International meat companies like Brazil's JBS and Japan's Sojitz Corporation are also expanding their presence and importing meat to build processing plants within the country.

Market Segmentation

Product Insights:

• Chicken, Pork, Frog, Duck, Mutton: The market includes various meat types with consumer preferences diversifying beyond pork toward poultry, beef, duck, and other meats.

Type Insights:

• Raw, Processed: The market encompasses both raw meat products and processed items such as sausages, cold cuts, and marinated cuts tailored for urban consumers.

Distribution Channel Insights:

• Departmental Stores, Specialty Stores, Hypermarket/Supermarket, Online Sales Channel, Others: Meat products are distributed through diverse retail channels, including modern retail formats and online platforms responding to changing consumer shopping preferences.

Regional Insights

The Vietnam meat market segmentation includes Northern Vietnam, Central Vietnam, and Southern Vietnam. Although the report does not specify a dominant region, these three major regions are comprehensively analyzed to understand regional variations in market trends and demand during 2025-2033.

Recent Developments & News

In July 2025, JBS shipped 27 tons of beef to Vietnam from its Mozarlândia plant in Brazil, marking its first export to the country after facility approvals. Earlier in March 2025, JBS announced plans to invest USD 100 Million to build two meat-processing plants in Vietnam to produce beef, pork, and poultry for domestic and regional markets.

In December 2024, Sojitz Corporation commenced operations at one of Vietnam’s largest beef processing plants in Tam Dao, Vinh Phuc Province. This facility, managed by Japan Vietnam Livestock Co., Ltd., is the first in Vietnam to process refrigerated beef in a strictly sanitized environment and aims to scale production to about 10,000 tons annually.

Key Players

• JBS

• Sojitz Corporation

• Japan Vietnam Livestock Co., Ltd.

Customization Note

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