The Vietnam Online Grocery Market reached a size of USD 3.4 billion in 2025. It is projected to reach USD 18.2 billion by 2034, growing at a CAGR of 20.34% during the forecast period 2026-2034. Factors such as rising internet penetration, smartphone usage, urbanization, increasing disposable income, and the impact of the COVID-19 pandemic are fueling the rapid growth of this market.

Study Assumption Years

• Base Year: 2025

• Historical Years: 2020-2025

• Forecast Period: 2026-2034

Vietnam Online Grocery Market Key Takeaways

• The market size in 2025 was USD 3.4 Billion.

• The market is expected to grow at a CAGR of 20.34% from 2026 to 2034.

• Forecast market size for 2034 is USD 18.2 Billion.

• Increased internet penetration and smartphone usage support market expansion.

• Urbanization leading to busier lifestyles increases demand for convenient online grocery shopping.

• COVID-19 pandemic accelerated adoption of online grocery shopping by emphasizing convenience and safety.

• Rising disposable income among the middle class has enhanced spending ability on online grocery platforms.

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Market Growth Factors

That people can access the Internet and that more people use smartphones in Vietnam are the key factors that grow the online grocery retail market in the country. The upgraded Internet infrastructure along with cheap mobile data plans in the country are driving the growth of this market.

Urbanization has also been cited as a contributor to online grocery's growth, because the rising number of people living in urban areas leads to hectic urban living. Online groceries allow urban residents to order groceries from their homes or workplaces and have them delivered right at their doorstep, thus saving time.

The COVID-19 pandemic also contributed to the growth of the market as lockdowns and social distancing guidelines have driven consumers to online grocery shopping and sales in online grocery had continued to increase after pandemic shutdowns were lifted.

Furthermore, a rise in the disposable income of the upper and middle classes is leading to greater spending on convenience services, with consumers willing to pay a premium for doorstep delivery, the flexibility to choose a delivery slot, and faster delivery alternatives, such as same-day and next-day delivery.

Market Segmentation

Product Type Insights:

• Vegetables and Fruits: Includes fresh produce purchased through online platforms.

• Dairy Products: Covers various dairy commodities available for online purchase.

• Staples and Cooking Essentials: Core grocery items essential for daily cooking.

• Snacks: A variety of snack foods sold online.

• Meat and Seafood: Fresh and processed meat and seafood products in the online market.

• Others: Other grocery categories as segmented in the market.

Business Model Insights:

• Pure Marketplace: Platforms solely dedicated to facilitating third-party sellers.

• Hybrid Marketplace: Platforms combining direct sales and third-party seller facilitation.

• Others: Other business models in the online grocery sector.

Platform Insights:

• Web-Based: Online grocery sales conducted through websites.

• App-Based: Transactions occurring via mobile applications.

Purchase Type Insights:

• One-Time: Single-purchase transactions.

• Subscription: Recurring purchase agreements.

Regional Insights

The report covers comprehensive analyses for three major regions: Northern Vietnam, Central Vietnam, and Southern Vietnam. Specific market share or CAGR data per region are not provided. These regional insights help understand geographical trends and consumer behavior patterns across Vietnam's distinct areas.

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Customization Note

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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