Market Overview

The global frozen fruits and vegetables market size reached USD 27.6 Billion in 2024. It is expected to grow to USD 33.7 Billion by 2033, exhibiting a CAGR of 2.3% during the forecast period of 2025-2033. Growth is driven by increasing health consciousness, rising demand for convenience foods, advancements in freezing technology, expanding e-commerce platforms, and an enhanced focus on reducing food waste. 

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Period: 2025-2033

Frozen Fruits and Vegetables Market Key Takeaways

• The global frozen fruits and vegetables market size was USD 27.6 Billion in 2024.
• The market is projected to grow at a CAGR of 2.3% during 2025-2033.
• The forecast period for the market analysis is 2025-2033.
• Increasing health consciousness and demand for convenience foods are major drivers.
• Advancements in freezing technologies like individual quick freezing (IQF) improve product quality.
• Expansion of e-commerce platforms is significantly shaping market growth.
• Europe leads the market, driven by countries such as Germany, the UK, and France.

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Market Growth Factors

Health-conscious consumers are the major drivers of the global market for frozen fruits and vegetables, which are often frozen at their peak (when they are usually ripe) and retain most of their nutrients. Frozen fruits and vegetables provide a long-term storage option to consumers. The rising health awareness among urban consumers and demand for nutritious and shelf-stable alternatives to fresh produce among busy consumers are driving the market.

The growing need for convenience food products will propel the expansion of the frozen fruit and vegetable market as on-the-go customers appreciate ready-to-use frozen fruits and vegetables. Active development of freezing technology such as individual quick freezing (IQF) improves the quality of frozen natural products, preserves their flavor and nutrients, and saves energy, thus improving the quality and acceptance of frozen food products.

The growing popularity of online shopping for frozen food has driven revenue growth, with e-commerce providing convenience for working professionals and families. Improvements in the cold chain and product logistics have enabled the delivery of superior quality frozen products and contributed to increasing online purchases. The increase in internet-based sales mirrors a trend towards health-conscious consumers seeking organic and preservative-free frozen food products.

Market Segmentation

Breakup by Product Type:

• Frozen Fruits
• Frozen Vegetables

Frozen vegetables account for the majority of the market share due to high demand for a variety of vegetables used in everyday cooking. Popular frozen types include peas, corn, spinach, and mixed vegetables that provide convenience and retain nutrients. Advancements like individual quick freezing (IQF) have further enhanced their quality.

Breakup by Distribution Channel:

• Business-to-Consumer (B2C)
• Supermarkets/Hypermarkets
• Independent Retailers
• Convenience Stores
• Online
• Others
• Business-to-Business (B2B)

Business-to-consumer (B2C) holds the largest market share, driven by the popularity of supermarkets, hypermarkets, and online grocery platforms. The demand for retail channels increases as consumers seek convenient access to frozen produce, supported by advancements in cold chain logistics.

Breakup by Region:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Europe leads the frozen fruits and vegetables market with strong retail presence, efficient cold chain logistics, and demand in countries like Germany, the UK, and France. The region values convenience, organic, and sustainable food options.

Regional Insights

Europe dominates the global frozen fruits and vegetables market, driven by high consumption in Germany, the UK, and France. Strong organized retail networks and advanced cold chain logistics facilitate smooth distribution. The colder climate and shorter growing seasons increase demand for frozen options year-round. Consumer preference for healthy, sustainable, and organic food further fuels market growth.

Recent Developments & News

• On 5th March 2024, Big Basket partnered with chef Sanjeev Kapoor to launch a frozen food brand, Precia, offering frozen vegetables, snacks, and sweets using Individual Quick Freezing (IQF) technology. The brand aims for INR 100 crore in online sales by 2026.
• On 4th June 2024, Del Monte Inc. launched frozen British strawberries available exclusively in UK Iceland stores, emphasizing high-quality, locally sourced food products.

Key Players

• Ardo
• Crop's
• Dole Packaged Foods, LLC
• Earthbound Farm
• Greenyard
• Meel corp.
• Mother Dairy Fruit & Vegetable Pvt. Ltd
• Nature's Touch
• Royal Ridge Fruits
• Simplot Global Food, LLC
• Titan Frozen Fruit
• Wyman's

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