Bio Organic is marketed by Sadaway Pvt. Ltd. out of Faridabad, and manufactured by Indus Cosmeceuticals Pvt. Ltd. at our own facility in Shoghi, Shimla — 1,800 metres up in the lower Himalayas, where the mountain air does half the drying for us. The two companies have decades of combined experience in Indian botanicals, hair colour, and cosmeceutical manufacturing. Bio Organic is what happens when that experience stops being sold under someone else's label.

Bio Organic was built around a question that bothered us for years — why does buying a "natural" product mean reading a label with twenty ingredients you can't pronounce? Our answer: it shouldn't. So we started a brand that puts one ingredient in one pouch, prints it on the front, and lets the herb do the rest.