Market Overview

The global matcha tea market size reached USD 3.4 Billion in 2024 and is projected to reach USD 5.9 Billion by 2033, growing at a CAGR of 6.05% during 2025-2033. This market is fueled by increasing health awareness, the rising demand for organic products, and a growing appeal of matcha tea among younger demographics, along with an emphasis on fitness and wellness. For detailed insights see the full Matcha Tea Market

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Years: 2025-2033

Matcha Tea Market Key Takeaways

• Current Market Size in 2024: USD 3.4 Billion
• CAGR (2025-2033): 6.05%
• Forecast Period: 2025-2033
• The rising consumer preference for organic and sustainably sourced matcha is driving market growth.
• Asia Pacific dominates the market, owing to its traditional tea consumption and production culture.
• Increasing demand among younger consumers driven by sustainability, health, and social media appeal.
• Integration of matcha into fitness and health regimens enhances its market prospects.
• Maintaining authenticity and quality amidst mass production challenges affects revenue.

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Market Growth Factors

The global matcha tea market growth is largely driven by increasing health consciousness among consumers. Matcha tea is rich in antioxidants that boost heart health and reduce cancer risks, with the latter highlighted by the World Health Organization's reporting of over twenty million new cancer cases and about 9.7 million deaths in 2022. This has led consumers to gradually shift from chemically-enriched products to natural and organic alternatives, fueling demand for matcha tea as a healthier beverage option.

Another significant growth driver is the rising demand for organic and sustainably sourced matcha products. Consumers are increasingly favoring eco-friendly and health-conscious goods, leading to greater purchasing of organic matcha. This trend reflects a larger consumer shift toward plant-based and wellness-oriented products, supporting sustained market expansion.

The market also benefits from rising popularity among younger demographics who seek sustainability, mental and physical health benefits, and authenticity in their food and beverage choices. The vibrant green color of matcha appeals visually, making it popular on social media platforms where users share images of nutritious drinks. UNICEF data notes that approximately 16% of the global population are teenagers, a key consumer segment eager for novel, health-promoting beverages like matcha.

Market Segmentation

Product Type:

• Regular: Constitutes the largest segment; includes traditional matcha powder favored for versatility, authentic taste, and health benefits, used in Japanese tea ceremonies and ready-to-drink beverages.
• Flavored: Not further detailed in source.

Form:

• Powder: Accounts for the largest market share; known for potent mineral and antioxidant content, versatile for traditional tea, smoothies, lattes, and baked goods.
• Liquid: Not further detailed in source.

Nature:

• Conventional: Represents the leading segment; produced using traditional agricultural methods, offering affordability and availability.
• Organic: Not further detailed in source.

Distribution Channel:

• Supermarkets and Hypermarkets: Largest market share due to convenience, product variety, and high foot traffic promoting impulse buys.
• Specialty Stores: Not further detailed in source.
• Food Service: Not further detailed in source.
• Online Stores: Not further detailed in source.
• Others: Not further detailed in source.

Region:

• North America (United States, Canada)
• Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Regional Insights

Asia Pacific leads the global matcha tea market, attributed to the region's deep-rooted cultural significance and a longstanding tradition of tea consumption and production. The dominance reflects both the traditional ceremonial use of matcha and its integration into modern beverage trends. Additionally, rising health consciousness across populations in this region supports robust demand and market growth.

Recent Developements & News

• February 2024: AIYA invested in UK matcha green tea business OMGTea, strengthening commitments to premium organic products.
• March 2023: Tenzo collaborated with boutique tequila brand Lo Siento to create three exclusive matcha-infused cocktails, reflecting quality and innovation.
• November 2023: Hojicha Co. partnered with Marukyu Koyamaen to offer authentic Uji matcha products on their online store, catering to varying consumer preferences from lattes to ceremonial use.

Key Players

• AIYA Europe GmbH
• AOI Tea Company
• Celestial Seasonings (The Hain Celestial Group Inc.)
• Encha
• Grace & Green
• Green Foods Corporation
• Ito En Ltd.
• Marukyu Koyamaen Co Ltd.
• Midori Spring Limited
• Mizuba Tea Company
• Sasaki Green Tea Company
• Tenzo Tea
• Unilever plc

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