Market Overview

The global rice flour market size was valued at USD 851 Million in 2024. It is projected to reach USD 1,189.9 Million by 2033, growing at a CAGR of 3.80% during the forecast period 2025-2033. The market growth is driven by rising consumer preference for gluten-free diets, increased use in processed foods, and the introduction of organic and fortified rice flour products.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Rice Flour Market Key Takeaways

• Current Market Size: USD 851 Million in 2024
• CAGR: 3.80% during 2025-2033
• Forecast Period: 2025-2033
• Increasing consumer preferences for gluten-free diets drive the market.
• Rising demand for healthier alternatives to wheat flour is expanding market scope.
• Growth propelled by increased use of rice flour in processed foods and rice-based products.
• Launch of organic and fortified rice flour products marks a key market trend.
• Asia Pacific leads the market due to cultural significance, population, and urbanization.

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Market Growth Factors

One primary factor for the rice flour market has been the global trend toward gluten-free diets. The situation has been a bit distorted by the increasing number of celiac patients along with gluten intolerance and sensitivity thus driving the need for about 1% of the global population to consume specially prepared foods. The CELIAC DISEASE FOUNDATION states that celiac disease along with gluten sensitivity is manifesting in the form of several symptoms and about 1% of the world population is affected by them thereby greatly increasing the demand for production of based foods. even those consumers who are not getting affected with gluten-related disorders have started to take gluten-free diets as healthier and thus are commanding more to reinforce demand. Food manufacturing companies are gradually bringing in rice flour more and more into their gluten-free product lines in order to satisfy the to-the-thousand consumer base that is being formed.

The trend towards health consciousness is a global one and it is turning to be one of the most important drivers of rice flour sales. The overall population is slowly and gradually recognizing rice flour as a healthier and more nutritious source than refined wheat flour owing to its relatively greater amounts of carbohydrates, fibers, and nutrients such as B vitamins and iron. With the rising prevalence of lifestyle-related diseases like obesity, diabetes, and cardiovascular disorders, the phase of people eating more healthily, standing above the 'the WHO reported over 1.9 billion overweight adults in 2016, including 650 million obese' trend which has been supporting demand for rice flour (especially brown rice flour with higher fiber and nutritional content) due to its being a part of this.

Another factor pushing the demand for rice flour is the food processing industry's expansion along with improved marketing techniques. That means companies will be able to optimize their operations for rice flour through process automation like email scheduling and customer segmentation, thereby freeing up resources to be dedicated to devising strategies. The ASCEND2 report states that 65% of marketers use the rice flour in their email marketing campaigns. The analytics on the platform allow for making decisions based on data, thus, improving the performance of the campaigns. The higher efficiency and precision of targeting lead to increased engagement and conversion, thus, the outlook of the rice flour market gets positively reinforced.

Market Segmentation

Breakup by Source:

• White Rice: White rice flour holds the largest market share due to neutral taste, versatile culinary use, cost-effective production, and wide availability.
• Brown Rice: Not provided in source.

Breakup by Category:

• Organic: Not provided in source.
• Conventional: Conventional rice flour has the largest share, preferred for affordability, higher yield farming, robust supply chains, and consumer familiarity.

Breakup by Type:

• Long Grain: Not provided in source.
• Medium and Short Grain: Largest segment due to higher starch content, sticky texture desirable for ethnic and traditional dishes like sushi and mochi.
• Pregelatinized: Not provided in source.

Breakup by Application:

• Bakery and Confectionary: Holds the largest market share, popular for gluten-free bakery products due to fine texture and neutral flavor.
• Breakfast Cereals and Premixes: Not provided in source.
• Baby Foods: Not provided in source.
• Sweet and Savory Snacks: Not provided in source.
• Others: Not provided in source.

Breakup by Sales Channel:

• Direct Sales: Largest market share, preferred for product authenticity, quality assurance, and direct consumer interaction.
• Indirect Sales: Not provided in source.

Breakup by Region:

• North America
• United States
• Canada
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Others
• Asia Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa

Regional Insights

The Asia Pacific region leads the rice flour market, attributed to high consumption, strong traditional dietary roots, economic growth, and large populations in countries like China, India, Japan, and Thailand. Rapid urbanization and rising disposable incomes bolster processed food expansion, with rice flour integrated in snacks, bakery, baby foods, and gluten-free products, collectively driving demand.

Recent Developments & News

In February 2024, USA RICE and E MART, South Korea's largest retailer, collaborated to launch Ready-to-Eat (RTE) products using U.S. rice flour. This initiative targets the rising demand for convenient, high-quality meals in the Korean market, influenced by demographic trends such as the growth of single-person households.

Key Players

• Associated British Foods PLC
• Belourthe SA
• Caremoli Group
• Ebro Foods S.A.
• EDME Limited
• General Mills Inc.
• Ingredion Incorporated
• Kroner-Starke GmbH
• Shipton Mill Ltd.
• Whitworth Bros. Ltd.

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