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New York Fashion Week may feel quieter than in years past, but it remains a vital and culturally influential moment on the global fashion calendar, chief buying and group fashion ventures officer. For, founder of Training Luxury, a consultancy specializing in luxury retail strategy and client experience for brands such as, the designer is rarely the primary anchor.

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Customers may be more exhausted by collaborations right now, but there is still a desire for them, especially those that feel meaningful and authentic. But best practices are evolving, as one off, pay to post deals fail to cut through the noise. I have a studio, I have a full time employee, I work with multiple freelance assistants, I have tailors.

In 2026, the brand will focus on fewer and more specific creators who perform well not necessarily with the highest follower counts via IRL events, longer partnerships and storytelling focused campaigns with the talent, which has invested heavily in marketing to date, will also be upping its efforts this year.

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