As per MarkNtel Advisors The Japan Agritourism Market size is valued at around USD4.37 billion in 2025 and is projected to reach USD10.06 billion by 2032. Along with this, the market is estimated to grow at a CAGR of around 12.65% during the forecast period, i.e., 2026-32.

Japan Agritourism Market Systems Market Outlook:

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Japan Agritourism Market Systems Market Segmentation:

By Activity Type

-On-farm Sales – Market Size & Forecast 2020-2032, USD Million

-Outdoor Recreation – Market Size & Forecast 2020-2032, USD Million

-Educational Tourism – Market Size & Forecast 2020-2032, USD Million

-Accommodations – Market Size & Forecast 2020-2032, USD Million

-Entertainment – Market Size & Forecast 2020-2032, USD Million

By Booking Channel

-Direct Booking– Market Size & Forecast 2020-2032, USD Million

-Travel Agents– Market Size & Forecast 2020-2032, USD Million

-Online Portals – Market Size & Forecast 2020-2032, USD Million

By End-User

-Families– Market Size & Forecast 2020-2032, USD Million

-Educational Institutions – Market Size & Forecast 2020-2032, USD Million

-Corporate Groups – Market Size & Forecast 2020-2032, USD Million

-Solo Travelers– Market Size & Forecast 2020-2032, USD Million

By Region

-Hokkaido

-Tohoku

-Kanto

-Chubu

-Others.

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Japan Agritourism Market Drivers:

Rising Demand for Sustainable and Experiential Travel

A major factor propelling the growth of Japan’s Agritourism Market is the growing consumer inclination toward sustainable, experience-oriented travel. Modern travelers, especially younger generations and eco-conscious tourists, prefer hands-on, educational, and nature-based experiences over traditional sightseeing. Consequently, activities such as fruit and vegetable picking, rice planting, tea harvesting, and organic farm visits provide authentic engagement with local life and agriculture. For instance, in Yamanashi, visitors can pick peaches and nectarines starting around June, and the season runs until early September. Similarly, at Nihondaira Ocha-Kaikan in Shizuoka City, travelers can join a hands-on tea-picking experience for just USD3.24 per person, allowing them to step into the lush tea fields and harvest fresh leaves alongside local growers.

This shift aligns with the broader global movement toward eco-tourism and responsible travel, where tourists seek to minimize environmental impact while supporting local communities. Rural tourism participation has increased steadily over the past few years, reflecting strong demand for experiential leisure and countryside exploration.

Report Highlights Essential Insights for Strategic Decision-Making

• Detailed market size, share, and forecast analysis
• In-depth pricing trends and segment-wise cost evaluations
• Key industry strategies, including innovation, partnerships, and acquisitions
• Critical value chain analysis and stakeholder profiling
• Regional import-export market insights and trade flow assessment
• Thorough competitive benchmarking of top hearing aid manufacturers
• Identification of new growth opportunities and niche market segments
• Overview of market trends, drivers, and challenges shaping future demand

Some of the leading players in the Japan Agritourism Market are:

Rakuten Travel Co. Ltd., Expedia Group Inc. (Japan Division), Vivid Garden Inc., AGRIST Inc., HarvestX Co. Ltd., Japan National Tourism Organization (JNTO), Farmonaut Japan, Pasona Agri‑Partners,

Research Methodology Summary

A systematic approach is used to ensure accurate market insights, combining both bottom-up and top-down methods. Data triangulation validates findings from multiple angles.

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