Market Overview

The Brazil Video Streaming Market size reached USD 2.7 Billion in 2025. The market is expected to grow to USD 11.5 Billion by 2034, exhibiting a CAGR of 17.58% during 2026-2034. This growth is driven by increasing smartphone adoption, enhanced high-speed internet access, and rising demand for on-demand content. The expansion of OTT platforms offering localized content and competitive pricing, along with the rollout of 5G technology, is further strengthening market growth.

Study Assumption Years

• Base Year: 2025
• Historical Years: 2020-2025
• Forecast Years: 2026-2034

Brazil Video Streaming Market Key Takeaways

• Current Market Size: USD 2.7 Billion (2025)
• CAGR: 17.58%
• Forecast Period: 2026-2034
• Rapid growth in OTT platforms driven by the need for on-demand and flexible content among younger demographics.
• Increasing smartphone penetration and improved high-speed internet infrastructure support seamless streaming.
• Rollout of 5G enables UHD content transmission with low latency and broad bandwidth.
• Brazil’s OTT market is transforming media consumption with diverse content tailored to viewer preferences.
• Major markets include Southeast, South, Northeast, North, and Central-West.

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Brazil Video Streaming Market Growth Factors

The video streaming market in Brazil is largely driven by the proliferation of mobile devices and high-speed broadband availability, allowing consumers to shift from customary video consumption to on-demand video consumption, especially on the part of young consumers of video content, who favor practicality and digital availability. Consumer demand for locally-sourced, inexpensive, ad-supported OTT content continues, with the 2024 launch of +SBT, a free ad-supported OTT service that features Brazilian newscasts and other programming from SBT.

The growth of 5G mobile also drives the industry because it provides higher speeds and more stable connections, which enable faster, lower-latency streaming of ultra-high definition (UHD) content to occur. 5G also allows interactive TV formats including augmented reality and virtual reality. Locally, the 5G network expands, and TIM Brasil partners with Nokia for the increase of network availability across 15 states reflecting investment in digital infrastructure within the region.

The rise of SVOD services with multiple, personalized, and cheap content has also helped the growth of video streaming in Brazil. Many Brazilians are also abandoning linear television and switching to on-demand content, due to the increase in internet access in the country. OTT platforms providing content specific to each region and multiple pricing models have continued to contribute towards growth in both personal and commercial spheres.

Brazil Video Streaming Market Segmentation

Component Insights

Solution

• IPTV: Delivery of television content through IP-based networks.
• Over-the-Top: Internet-based content streaming bypassing traditional distribution.
• Pay TV: Subscription-based cable or satellite television services.

Services

• Consulting: Strategic and technical advisory for streaming solutions.
• Managed Services: Outsourced management of streaming platforms and infrastructure.
• Training and Support: Technical guidance and troubleshooting for streaming operations.

Streaming Type Insights

• Live/Linear Video Streaming: Real-time scheduled broadcasting similar to traditional TV.
• Non-Linear Video Streaming: On-demand viewing that allows audiences to access content at their convenience.

Revenue Model Insights

• Subscription: Recurring payments for continued access to content libraries.
• Transactional: One-time purchases or pay-per-view transactions.
• Advertisement: Revenue generated from ads displayed during streaming.
• Hybrid: Combination of subscription and advertisement models.

End User Insights

• Personal: Individual users accessing streaming platforms for entertainment or information.
• Commercial: Businesses using streaming for communication, marketing, or content distribution.

Regional Insights

Southeast, South, Northeast, North, and Central-West regions represent the leading geographic markets in Brazil’s video streaming industry. The Southeast region remains dominant due to strong economic development, high internet penetration, and advanced digital infrastructure that supports seamless video streaming. This regional concentration of users and infrastructure also facilitates faster adoption of emerging technologies such as 5G, driving market expansion across the country.

Recent Developments & News

• In June 2024, Amagi partnered with Globo and AD Digital to launch six free ad-supported television (FAST) channels in Brazil using its cloud-based playout platform.
• In February 2024, SBT, Brazil’s second-largest TV network, selected Brightcove to power its new streaming app, supporting content delivery from over 100 broadcast stations nationwide.

These developments highlight accelerated investment in streaming technologies and diversified content delivery in response to rising viewer demand.

Key Players

• Amagi
• Globo
• AD Digital
• SBT
• Brightcove
• Accedo
• TIM Brasil
• Nokia

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