Market Overview

The Vietnam low fat yogurt market size reached USD 97.20 Million in 2024. The market is expected to reach USD 207.30 Million by 2033, exhibiting a CAGR of 8.78% during 2025-2033. Growth is driven by rising health consciousness, demand for premium and functional foods, and digital transformation expanding consumer access via e-commerce.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Vietnam Low Fat Yogurt Market Key Takeaways

• Current Market Size: USD 97.20 Million in 2024
• CAGR: 8.78% during 2025-2033
• Forecast Period: 2025-2033
• Vietnamese consumers are increasingly prioritizing nutritious, low-calorie foods driven by growing health awareness.
• Premium and functional yogurt products with added proteins, vitamins, and probiotics are gaining market traction.
• Digitalization and e-commerce platforms are revolutionizing distribution and consumer access across urban and rural areas.
• Promotional campaigns emphasize probiotics, protein, and calcium benefits supporting demand.
• The aging population is fueling demand for bone health and digestive efficiency dairy products.

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Market Growth Factors

The low fat yogurt market in Vietnam is driven by rising consumer health awareness, as customers are becoming aware of the health benefits of low-fat dairy foods and increasingly choosing low-fat yogurt products in urban, middle, and upper-middle income groups for weight reduction, digestion, and overall health. Increasing demand arises from advertising and the promotional campaign for probiotics, protein, and calcium; demographic changes of an aging population; and, increased knowledge of the positive effects on bone and digestive health.

The premiumization trend and functional foods trend are also growing. For products of higher nutritional value and better quality, Vietnamese consumers tend to pay more. Manufacturers are also launching low-fat yogurts, supplemented with proteins, vitamins, minerals and probiotics, targeting health areas such as immunity, digestion and metabolism. Premium functional dairy products are a growing trend locally and globally. The number of Greek-style yogurts and organic dairy products is also growing.

The convenience of purchasing low-fat yogurt products through online retail channels may provide a compelling reason for consumers to shop through e-commerce sites, mobile apps, and marketplaces, all of which have exhibited rapid digitization and are generating meaningful consumer reach in rural, urban, and remote geographical locations through online shopping. Cold chain logistics combined with an online presence can extend product life and reach. Social media marketing, influencer marketing, digital payments, and subscription services can drive consumer engagement, repeated consumption and overall market growth.

Market Segmentation

Type Insights:

• Flavored
• Cherry
• Strawberry
• Mango
• Others
• Unflavored

The report provides a detailed breakup and analysis by flavored variants (cherry, strawberry, mango, others) and unflavored low fat yogurt types.

Nature Insights:

• Organic
• Conventional

The nature segmentation covers organic and conventional low fat yogurt varieties, detailing the market distribution and consumer preferences.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Others

This section offers comprehensive analysis of various distribution channels contributing to market availability and consumer reach.

Regional Insights

The report covers Northern Vietnam, Central Vietnam, and Southern Vietnam as the primary regional markets. Specific statistical data such as market share or CAGR by region is not provided in the source. The segmentation provides detailed regional market insights to address geographic variation in demand and distribution.

Recent Developments & News

In July 2025, Vinamilk was recognized as the only Vietnamese company invited to the Growth Asia Summit 2025 in Singapore, showcasing its advanced 6-HMO technology and commitment to dairy product innovation, including yogurt segments. In July 2024, Morinaga Nutritional Foods Vietnam JSC, a branch of Japan’s Morinaga Milk Industry Co., Ltd., launched its Morinaga Zero Fat Drink Yogurt in Vietnam, marking entry into the growing drinking yogurt market.

Key Players

• Vinamilk
• Morinaga Nutritional Foods Vietnam JSC

Additional Information

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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