Market Overview

The Turkey lingerie market reached a size of USD 1.17 Billion in 2024 and is projected to grow to USD 2.23 Billion by 2033, reflecting a CAGR of 6.66% during the forecast period 2025-2033. This growth is fueled by Turkey's textile manufacturing strengths, increasing global demand for competitively priced certified lingerie, evolving cultural preferences toward functional innerwear, and digital retail innovations. Omnichannel expansion and influencer-led e-commerce further enhance the market share.

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Period: 2025-2033

Turkey Lingerie Market Key Takeaways

• The market size was USD 1.17 Billion in 2024.
• The market is expected to grow at a CAGR of 6.66% between 2025 and 2033.
• Forecast period spans from 2025 to 2033.
• Turkey's lingerie industry benefits from a strong textile and apparel hub with vertically integrated supply chains and skilled labor.
• Major production centers include Istanbul, Izmir, and Bursa serving domestic and international markets.
• Shift in cultural norms includes a growing preference for comfort and body positivity among millennials and Gen Z.
• E-commerce expansion and retail modernization are accelerating market growth.

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Market Growth Factors

Turkey's lingerie market growth is primarily driven by its domestic manufacturing strength and export competitiveness. The country has established itself as a global textile and apparel hub with vertically integrated supply chains, access to skilled labor, and quality fabrics. Key lingerie producers in Istanbul, Izmir, and Bursa cater to both local and international demands, including Europe and the Middle East. Manufacturers offer competitive pricing and fast fashion turnaround, supported by Turkey’s extensive textile clusters that facilitate rapid prototyping, fabric innovation, and small-batch production. Certifications such as OEKO-TEX and GOTS satisfy stringent EU quality standards, appealing to environmentally and socially conscious buyers.

Another critical growth driver is the shifting cultural norms favoring comfort, functionality, and self-expression. Urban millennials and Gen Z consumers increasingly prefer designs like wireless bras, bralettes, and seamless lingerie. These trends are particularly prominent in metropolitan areas such as Istanbul, Ankara, and Izmir. Turkish lingerie brands are launching collections with moisture-wicking fabrics and breathable linings, focusing on multipurpose and versatile lingerie that aligns with climate and lifestyle needs. This cultural shift is further supported by social media influencers who normalize lingerie as everyday wear.

Digital transformation and retail modernization significantly bolster market expansion. Rising internet penetration, mobile-first shopping, and improved payment infrastructure drive surging online lingerie sales. E-commerce platforms provide features like discreet packaging and virtual fitting guides, increasing consumer trust. Omnichannel retail strategies, experiential stores with digital sizing tools, and influencer marketing enhance customer experience and broaden access, including in regional markets. The COVID-19 pandemic accelerated demand for comfortable, home-friendly lingerie, influencing long-term consumer behavior and retail innovation.

Market Segmentation

Product Type Insights:

• Brassiere
• Knickers or Panties
• Shapewear
• Others

The market is segmented by product types including brassiere, knickers or panties, shapewear, and others, covering a broad range of lingerie items.

Material Insights:

• Cotton
• Silk
• Satin
• Nylon
• Others

The market includes a material breakdown of cotton, silk, satin, nylon, and other fabrics used in lingerie production.

Price Range Insights:

• Economy
• Premium

The market is categorized by economy and premium price ranges, reflecting diverse consumer affordability levels.

Distribution Channel Insights:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others

Distribution channels include mass merchandizers, specialized stores, online stores, and other channels.

Regional Insights

The report identifies the major regional markets within Turkey as Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, and Eastern Anatolia. These regions encompass the key geographical segments for lingerie consumption and manufacturing across Turkey.

Recent Developments & News

On April 2, 2025, Spain-based fashion brand Women’secret re-entered the Turkish market after 13 years by opening its first store in Istanbul’s Emaar Square Mall, the country’s largest shopping center. This relaunch, adding to Women’secret’s global footprint of 692 stores in 80 countries backed by parent company Tendam, intensifies competition in Turkey’s women's lingerie and fashion segment.

Key Players

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Customization Note

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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