Market Overview

The Turkey glamping market size was valued at USD 52.7 Million in 2025 and is forecasted to reach USD 147.26 Million by 2034, growing at a compound annual growth rate (CAGR) of 12.10% during 2026-2034. This robust growth is driven by consumers' increasing preference for experiential outdoor travel that merges luxury with nature immersion. The rising environmental consciousness among millennials and younger demographics accelerates demand for eco-friendly accommodations across Turkey’s diverse geographic regions.

Study Assumption Years

• Base Year: 2025
• Historical Year/Period: 2020-2025
• Forecast Year/Period: 2026-2034

Turkey Glamping Market Key Takeaways

• Current Market Size: USD 52.7 Million in 2025
• CAGR: 12.10% (2026-2034)
• Forecast Period: 2026-2034
• The 18-32 years age group dominates the market with a 40% share due to preferences for experience-based and social media-worthy travel.
• Tents lead accommodation types with a 35% share, favored for versatility and authentic outdoor camping experiences enhanced by luxury amenities.
• Online travel agencies hold the largest booking mode share at 50%, representing the digital-first behavior of younger travellers.
• The market features moderate fragmentation with domestic and international hospitality operators expanding outdoor accommodation offerings.
• Tourism revenue in 2024 reached USD 61.1 Billion, an 8.3% growth from 2023, supporting glamping demand.

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Market Growth Factors

The Turkey glamping market growth is powered by expanding tourism infrastructure and a rising international visitor base. Major hospitality brands like Marriott International plan to add 20 Turkish properties by the end of 2025, while Radisson Hotel Group aims for 100 hotels in Turkey by 2030. This institutional investment signals confidence in Turkey’s sustained tourism growth and creates supportive conditions for glamping operators seeking capital and partnerships.

Rising millennial and Gen Z preference for experiential travel strongly drives the market. These younger demographics prioritize unique nature-immersive stays over traditional sightseeing. According to October 2024 data, 76% of Gen Z in Turkey use social media daily, enhancing the influence of digitally driven travel inspirations. Sustainability awareness further boosts demand for eco-friendly accommodations, aligning with glamping’s eco-conscious models and flexible, customized travel experiences.

Themed and customized glamping stays fuel market expansion by meeting traveler demand for personalized and immersive experiences. Operators design concepts such as wellness retreats, adventure camps, cultural and family-focused resorts that emotionally engage guests. Customized packages with guided activities and local cuisine increase perceived value and encourage repeat visits. This differentiation helps destinations compete and attracts niche traveler segments throughout Turkey.

Market Segmentation

• Age Group
• 18-32 years: Dominates with 40% market share, seeking adventure, comfort, social sharing, and eco-friendly options.
• 33-50 years: Not detailed in source.
• 51-65 years: Not detailed in source.
• Above 65 years: Not detailed in source.
• Accommodation Type
• Cabins and Pods: Not elaborated in source.
• Tents: Lead with 35% share; provide best balance between outdoor experience and comfort, flexible installation, low cost, supported by Turkey’s climate.
• Yurts: Not elaborated in source.
• Treehouses: Not elaborated in source.
• Others: Not elaborated in source.
• Booking Mode
• Direct Booking: Not detailed in source.
• Travel Agents: Not detailed in source.
• Online Travel Agencies: Dominant with 50% share; preferred for easy comparison, instant booking, real guest reviews, and flexible cancellation.
• Region
• Marmara: High demand due to urban population and weekend travel culture; lakesides and forests attract eco-tourists.
• Central Anatolia: Benefits from cultural tourism and scenic landscapes including wellness retreats.
• Mediterranean: Leads in beachside and resort-style glamping with luxury tents.
• Aegean: Popular for natural beauty, olive groves, and boutique travel experiences.
• Southeastern Anatolia: Emerging demand, driven by cultural tourism and heritage exploration.
• Black Sea: Attracts nature lovers with forests, rivers, and mountain scenery.
• Eastern Anatolia: Popular for adventure-based glamping, hiking, and winter experiences.

Regional Insights

Marmara region dominates glamping demand in Turkey due to its large urban population and prevalent weekend travel culture. Proximity to major cities results in increased short-stay bookings. Lakesides and forests draw eco-tourists seeking luxury nature experiences within reachable distance. This makes Marmara a pivotal region supporting Turkey’s expanding glamping market.

Key Players

• Marriott International
• Radisson Hotel Group

Recent Developments & News

In early 2024, Radisson Hotel Group added seven Turkish hotels—including six signings and one new opening—advancing its goal to reach 100 hotels in Turkey by 2030. Marriott International revealed plans to expand its portfolio by adding 20 Turkish properties by the end of 2025. In April 2025, Trippido launched its online platform for bookings covering Thailand, Turkey, Malaysia, Singapore, and other locations, offering comprehensive travel services including lodging and visa processing.

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