Market Overview

The Brazil gaming market size was valued at USD 5.64 Billion in 2025 and is expected to grow to USD 11.08 Billion by 2034, at a CAGR of 7.79% during 2026-2034. This growth is driven by widespread smartphone adoption, expanding internet connectivity across urban and rural areas, rising disposable incomes, and a young digitally engaged population. The growing popularity of mobile gaming and expansion of eSports tournaments also contribute positively to this robust market expansion.

Study Assumption Years

• Base Year: 2025

• Historical Period: 2020-2025

• Forecast Period: 2026-2034

Brazil Gaming Market Key Takeaways

• The Brazil gaming market size was USD 5.64 Billion in 2025 with a CAGR of 7.79% from 2026 to 2034.

• Mobiles and Tablets dominated with approximately 52.8% revenue share in 2025, driven by affordable smartphones and improved mobile internet infrastructure.

• The offline platform led the market with a 54.9% share in 2025 due to preference for downloadable games ensuring seamless gameplay.

• In-Game Purchase represented the largest revenue type with 64.3% market share in 2025, supported by free-to-play models monetized via virtual goods.

• Adventure/Role Playing Games accounted for 40.6% share in 2025, reflecting strong Brazilian gamer preference for immersive storytelling.

• The adult age group held 76.7% market share in 2025, boosted by higher purchasing power of millennials and Gen Z.

• Southeast was the dominant region with 43.7% revenue share in 2025, benefiting from population concentration and economic activity hubs.

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Market Growth Factors

The Brazilian gaming market is growing at an incredible rate due to increasing smartphone penetration and the expansion of mobile internet. Affordable smartphones have revolutionized access to this branch of entertainment, such that millions of consumers can access mobile gaming activities. Telecommunications providers are improving network coverage and speed. The Projeto Expansão de Redes, from the Ministério das Comunicações (MCom), allocated R$ 1.4 billion to endow the broadband infrastructure and target 767,000 households throughout 17 states, extending fiber-optic, 4G/5G, and fixed broadband across the country. Budget-class smartphones open access to this entertainment for all layers of society, enabling the building of sustainable business grounds.

The growth of the eSports ecosystem has greatly contributed to the development of the Brazil gaming market. With more than 30 million fans, Brazil is the third-biggest eSports audience globally in 2024, showcasing a developed and avid competitive gaming culture. More and more international eSports events take place in Brazil, underlining its position in the global eSports circuit. Competitive gaming develops a much deeper culture than casual gaming, increases investments by sponsors in the industry, and raises greater awareness about the industry. Streaming platforms are also bound with the community as they support local content creators and competitive players.

Government support and new regulatory frameworks are critical enablers in market growth. In May 2024, Brazil passed Law 14,852/2024, which legally recognized electronic games as part of the country's cultural and audiovisual industries. With this law, game production was covered under incentives applicable to the cultural sector and gained access to public funding, enabling local productions on console, mobile, web, and VR platforms. The government also recognized gaming as an industry with specific labor categories, making workforce development possible. Third-party changes in policy have also been promoting lower importation costs of gaming hardware, leading international publishers to expand, thus showing continued government interest in developing the local gaming environment.

Market Segmentation

Device Type:

• Mobiles and Tablets: Dominated with 52.8% market share in 2025. Growth is supported by widespread affordable smartphone adoption, expanded mobile networks reaching urban and rural consumers, and lower hardware costs compared to consoles and PCs. Mobile gaming titles range from casual to competitive multiplayer, supported by Portuguese localization and cultural content.

Platform:

• Offline: Led with 54.9% market share in 2025. Consumers prefer downloadable games enabling uninterrupted gameplay without requiring consistent internet, especially in regions with fluctuating connectivity. The segment includes premium purchases and mobile games with offline features. Over 1,042 game-development studios operated in Brazil in 2023, supporting both online and offline game production.

Revenue Type:

• In-Game Purchase: Accounted for 64.3% of revenue in 2025, driven by free-to-play models monetized through virtual goods, character customization, and premium content. Mobile games utilize this model extensively with cosmetic items and season passes generating sustained income.

Type:

• Adventure/Role Playing Games: Commanded 40.6% share in 2025, reflecting strong preferences for immersive storytelling, complex character development, and expansive worlds. A 2024 survey showed 62.8% and 51.2% of respondents favor "Adventure" and "RPG/MMORPG" genres respectively. Localization enhances accessibility and engagement.

Age Group:

• Adult: Held 76.7% market share in 2025, comprising primarily millennials and Gen Z with disposable income, sustaining long-term interest across mobile, console, and online gaming, as well as competitive eSports participation.

Region:

• Southeast: Dominates with 43.7% market share in 2025 due to its dense population, economic activity hubs like São Paulo and Rio de Janeiro, premium gaming hardware purchases, and concentration of domestic game studios and events.

Regional Insights

The Southeast region dominates the Brazil gaming market with a 43.7% revenue share in 2025. This is attributed to the region’s population concentration, economic significance, superior internet connectivity, and high average incomes supporting premium gaming expenditures. Major metropolitan areas such as São Paulo and Rio de Janeiro host large gaming communities, retail channels, eSports venues, and industry events, further consolidating the regional market leadership.

Recent Developments & News

• In September 2024, Flutter Entertainment announced the acquisition of a 56% stake in Brazil’s NSX Group, operator of the Betnacional gaming platform, for USD 350 million. This strategic move strengthens Flutter’s position in Brazil’s growing online betting market and highlights increasing international investor interest amidst the evolving regulatory landscape for sports betting and iGaming in Brazil.

Key Players

• Google Play Indie Games Fund recipients (several Brazilian studios)

• Flutter Entertainment

• NSX Group

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