Market Overview

The Germany sportswear market size reached USD 8,886.45 Million in 2024 and is expected to reach USD 12,506.60 Million by 2033, exhibiting a CAGR of 3.87% during the forecast period 2025-2033. The market is driven by a widespread fitness culture, strong retail infrastructure, and leading brands like Adidas and Puma. Increased demand for sustainable, innovative, and athleisure apparel is fueling growth. This dynamic evolution reinforces the Germany sportswear market share.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Germany Sportswear Market Key Takeaways

• The Germany sportswear market size was USD 8,886.45 Million in 2024.
• The market is forecasted to grow at a CAGR of 3.87% between 2025 and 2033.
• The market size is projected to reach USD 12,506.60 Million by 2033.
• The market is shaped by a strong fitness culture and retail infrastructure.
• Major brands such as Adidas and Puma have an enduring presence.
• Consumers are increasingly demanding sustainable, innovative sportswear and athleisure.
• The appetite for eco-friendly fabrics and performance features is growing.

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Market Growth Factors

One​‍​‌‍​‍‌​‍​‌‍​‍‌ of the big growth factors in Germany has been the increasing focus on health, where fitness and wellness have been gaining popularity and becoming an essential part of people's lifestyles. The number of gym memberships and people doing outdoor sports, running, cycling, and yoga is on the rise - mainly among millennials and Gen Z. Campaigns by the government and initiatives by the corporate sector encouraging people to be physically active, are functional and fashionable sportswear creating a demand for both. The attention given to health after the pandemic has led to a fitness-oriented lifestyle which in turn has made the sportswear brand to be a necessity not only for workouts but also for leisure.

One of the main factors driving the market growth is the expansion of athleisure. Athleisure has become a strong trend in Germany due to the disappearing border between athletic and everyday fashion, and consumers are looking for sportswear that meets their need for comfort, style, and function whether for workouts or casual use. City consumers, in particular, are very concerned about apparel that can effortlessly take them from the gym to social settings. The collaborations between sportswear brands and designers or celebrities thus enhancing the popularity of fashion-driven activewear.

The demand for environmentally friendly and fair products continues to grow. The environmental consciousness of German consumers has a strong impact on their buying behavior as they prefer recycled, organic, and other materials that have been sourced in a responsible manner. The buyers are attracted to transparency in production and ethical production practices like good labor conditions and supply chain traceability. To meet these demands and at the same time gain a competitive advantage in this values-driven market, sportswear brands are using eco-friendly fabrics, low-impact dyes, and circular production ​‍​‌‍​‍‌​‍​‌‍​‍‌models.

Market Segmentation

Product Insights:

• Shoes
• Clothes

The market is categorized by product into shoes and clothes, examining trends and forecasts for each segment.

Distribution Channel Insights:

• Online Stores
• Retail Stores

Distribution channels cover online and retail stores, analyzing their impact on market development.

End User Insights:

• Men
• Women
• Kids

The market segmentation by end user includes men, women, and kids, providing detailed analysis for each group.

Regional Insights

Key regional markets include Western Germany, Southern Germany, Eastern Germany, and Northern Germany. The report provides a comprehensive analysis and forecasts for all major regions, emphasizing regional market dynamics shaping growth.

Recent Developments & News

In June 2025, Adidas launched the RS15 Avaglide, its first rugby boot designed specifically for women, incorporating player research for better fit and comfort. The boot addresses anatomical and performance needs with features like a wider forefoot and improved arch support. In July 2025, PUMA renewed its collaboration with Borussia Dortmund, strengthening its commitment to merchandise reflecting the club’s energetic style and global fan engagement.

Key Players

• Adidas
• PUMA

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About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.