IMARC Group has recently released a new research study titled “South Korea Lingerie Market Size, Share, Trends and Forecast by Product Type, Material, Price Range, Distribution Channel, and Region, 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

South Korea Lingerie Market Overview

The South Korea lingerie market size reached USD 1.71 Billion in 2024 and is projected to grow to USD 3.04 Billion by 2033. The market is expected to expand at a CAGR of 5.93% during the forecast period from 2025 to 2033. Growth is fueled by fashion-conscious consumers, innovations in fabric technology, and rising demand for sustainable and inclusive lingerie products. Brands are leveraging technology for comfort and ethical practices to cater to evolving consumer preferences.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

South Korea Lingerie Market Key Takeaways

• Current Market Size: USD 1.71 Billion in 2024
• CAGR: 5.93% (2025-2033)
• Forecast Period: 2025-2033
• The market is influenced by trend-focused consumerism driven by social media, K-pop, and K-drama culture.
• Lingerie is increasingly a fashion statement among urban Millennials and Gen Z with rapid trend-driven design cycles.
• Advanced textile technologies including seamless, moisture-wicking, and anti-bacterial fabrics are driving market growth.
• Demand for sustainable, eco-conscious, and inclusive lingerie lines is significantly rising.
• Brands focusing on social responsibility and quality design see higher consumer trust and engagement.

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Market Growth Factors

The South Korea lingerie market is rapidly evolving due to fashion-forward consumers who see lingerie as a fashion statement. This trend is largely propelled by high engagement on social media platforms like Instagram and TikTok and the influence of K-pop and K-drama culture shaping beauty ideals. Urban consumers, particularly Millennials and Gen Z, prefer lingerie that blends aesthetics with functionality. Brands respond by launching seasonal collections inspired by celebrities and digital trends, which fuels a fast-paced, competitive market growing consistently.

Continuous innovation in textile technology also propels market growth. South Korean consumers have high standards for comfort and wellness in lingerie. Features such as seamless, wireless, moisture-wicking, anti-bacterial, and temperature-regulating fabrics are integrated into products. The rise of athleisure and wellness categories extends lingerie usage into sleepwear and activewear markets. Technological integration not only improves user experience but also promotes brand loyalty and supports premium pricing.

Sustainability and inclusivity emerge as critical differentiators in this market. A growing number of consumers in South Korea are willing to spend more on eco-friendly lingerie made from recycled or biodegradable materials, produced transparently through ethical processes. Inclusivity through extended sizing, diverse models, and gender-neutral collections expands customer reach. Brands combining social responsibility with quality and design gain greater trust and deeper consumer loyalty, aligning with shifting cultural values, thereby driving further market expansion.

Market Segmentation

Product Type Insights:

• Brassiere: The market breakup analysis includes brassiere products.
• Knickers or Panties: Detailed market portion and trends are analyzed for knickers or panties.
• Shapewear: The market shares and demand patterns for shapewear are examined.
• Others: Other lingerie products are also part of the market segmentation.

Material Insights:

• Cotton: This natural fiber segment is analyzed in detail.
• Silk: Silk-based lingerie products are covered.
• Satin: The satin material segment's market share and trends are included.
• Nylon: Nylon fabrics are part of the detailed material analysis.
• Others: Other materials form part of the market study.

Price Range Insights:

• Economy: The economy segment’s size and trends are covered.
• Premium: Premium segment analysis with pricing and demand details is provided.

Distribution Channel Insights:

• Mass Merchandizers: Overview and market share of mass merchandizers as distribution channels.
• Specialized Stores: Market trends and share of specialized lingerie stores.
• Online Stores: Analysis of online retail distribution and growth.
• Others: Other channels covered in the market study.

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Regional Insights

The dominant region in the South Korea lingerie market is the Seoul Capital Area, with additional coverage for Yeongnam (Southeastern Region), Honam (Southwestern Region), Hoseo (Central Region), and others. The report provides comprehensive analysis without specific statistics on share or CAGR. The Seoul Capital Area, as the capital and largest urban concentration, likely leads market activity and consumer demand, shaping overall market trends.

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