MarkNtel Advisors, a leading market research and consulting firm, has announced the release of its latest study titled US Whey Protein Market Research Report: Forecast (2024–2030). This report provides a detailed assessment of the US Whey Protein, covering its evolving dynamics, emerging trends, key growth drivers, major challenges, and competitive landscape.

Designed to guide investors, stakeholders, and business leaders, the research aims to deliver valuable insights for strategic planning, risk assessment, and investment decision-making in the years ahead.

Market Timeline Overview

• Historical Years: 2019–22
• Base Year: 2023
• Forecast Years: 2024–30

This helps businesses identify emerging opportunities, assess market risks, and develop data-driven strategies for long-term success.

Download a FREE PDF Sample of the Report: - https://www.marknteladvisors.com/query/request-sample/us-whey-protein-market.html  (Discover the market potential, platform-specific insights, and key industry trends.)

In case you missed it, we are currently revising our reports. Click on the below to get the latest research data with forecast for years 2026 to 2032, including market size, industry trends, and competitive analysis. It wouldn’t take long for the team to deliver the most recent version of the report.

US Whey Protein Market Outlook

The US Whey Protein Market is estimated to grow at a CAGR of around 8% during the forecast period, i.e., 2024-30. The presence of a large number of overweight and obese individuals in the US has largely accelerated the growth of the US Whey Protein Market. For instance, as per the Centers for Disease Control and Prevention (CDC), all the US states and territories had an obesity prevalence higher than 20% in 2022 which indicates that more than 1 in 5 adults were obese. This was due to poor dietary habits, sedentary lifestyles, and environmental influences such as food marketing and access to unhealthy foods.  Obesity and overweight pose a threat to digestive health and can lead to the development of various gastrointestinal diseases such as Gastroesophageal reflux disease (GERD), Barrett’s esophagus (BE), erosive esophagitis, constipation, indigestion, and others. Whey protein aids weight management by increasing satiety, preserving lean muscle mass, and enhancing metabolic rate. This assists them to remain healthy and prevent the risk of diseases to a minimum. As a result, individuals have started incorporating whey protein into a balanced diet and exercise regimen for effective weight loss and maintenance. With that, the US Whey Protein Market has witnessed growth.

US Whey Protein Market Drivers:

Health Consciousness and Rising Disposable Income Synergistically Drive the Growth of The US Whey Protein Market- Driven by increased health education and a desire for improved quality of life there is a growing emphasis on healthier lifestyles. This has proactively led consumers to integrate protein supplements like whey into their diets. Also, the old age population in the US is growing and this is expected to positively impact the Whey Protein Market. For instance, as per the Population Reference Bureau, it is projected that the number of Americans ages 65 and older will increase from 58 million in 2022 to 82 million by 2050. The increase in the old-age population would contribute to an increased demand for whey protein products due to the increased risk for Sarcopenia which is the loss of muscle mass due to the natural aging process coupled with a desire for improved quality of life among older adults.

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US Whey Protein Market Trends:

The Burgeoning Demand for Clean-Label and Minimally Processed Whey Protein Products: There has been a shift toward healthier and more transparent food choices among consumers residing in the US. They are increasingly seeking whey protein products that are made with real ingredients, contain nominal preservatives, and more importantly are minimally processed. Glanbia plc, one of the key players in the US Whey Protein Market even mentioned that 69% of US adults say they choose foods made with clean ingredients. Hence, to meet the consumer’s need for naturalness, health, authenticity, and transparency, whey protein manufacturers have started developing their products utilizing natural ingredients and sustainable production methods. For instance, in 2022, Lactalis launched two consumer-facing protein items UP2U Recover protein drinks and UP2U Recover unflavored protein powder that are native, are made with the purest form of whey protein, and are minimally processed for US fitness enthusiasts and athletes. Additionally, the growing importance of transparency and purity in infant nutrition has led to a higher preference for clean-label whey protein products in the country. Hence, as consumer preferences increasingly incline towards healthier, more transparent food choices, the US Whey Protein Market is poised for substantial growth with manufacturers developing innovative whey protein solutions to meet these evolving demands.

US Whey Protein Market Segmentation

The study categorizes the US Whey Protein into various segments and sub-segments, each analyzed for its size, growth potential, and contribution to the overall industry.

By Product Type

• Whey Protein Concentrate (WPC)- Market Size & Forecast 2019-2030, USD Million
• Whey Protein Isolate (WPI)- Market Size & Forecast 2019-2030, USD Million
• Whey Protein Hydrolysate (WPH)- Market Size & Forecast 2019-2030, USD Million

By Application

• Sports Nutrition- Market Size & Forecast 2019-2030, USD Million
• Food & Beverages- Market Size & Forecast 2019-2030, USD Million
• Dietary Supplements- Market Size & Forecast 2019-2030, USD Million
• Animal Feed- Market Size & Forecast 2019-2030, USD Million

By Distribution Channel

• Online Stores- Market Size & Forecast 2019-2030, USD Million
• Supermarkets/Hypermarkets- Market Size & Forecast 2019-2030, USD Million
• Pharmacies- Market Size & Forecast 2019-2030, USD Million
• Specialty Stores- Market Size & Forecast 2019-2030, USD Million.

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Leading Companies in US Whey Protein Market Worldwide: Players, Analysis & Future Outlook

• Hilmar Cheese Company, Inc.
• Glanbia PLC
• Arla Foods Ingredients Group P/S
• Carbery Group
• LACTALIS Ingredients
• Agropur Cooperative
• Saputo Inc.
• Nestle S.A.
• Davisco 
• AS-IT-IS Nutrition
•  

Key Highlights of the Report

• Comprehensive Market Overview: In-depth analysis of market size, share, and forecasts from 2024 to 2030.
• Growth Drivers & Challenges: Clear insights into factors feeling or restraining market expansion.
• Investment & Regulatory Insights: Evaluation of key policies, funding trends, and collaborations influencing industry performance.
• Competitive Landscape: Detailed profiles of leading companies, including product portfolios, business strategies, financials, and recent developments such as mergers & acquisitions.

Analytical Tools: Application of SWOT Analysis, PESTEL Analysis, and Porter’s Five Forces Model to assess competition and external influences

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Frequently Asked Questions (FAQ)

1. What is the projected growth rate of the US Whey Protein?
   2. What are the major factors driving this market’s growth?
   3. Which regions are expected to lead the US Whey Protein?
   4. Who are the prominent players in the US Whey Protein?
   5. How is the competition structured in this market?
   6. How can I access the full report?

About Us

MarkNtel Advisors is a leading global market intelligence firm specializing in the food and beverages industry, encompassing food supplements & additives, food logistics, and warehousing solutions. We deliver comprehensive research on supply chain efficiency, evolving consumption trends, and regulatory shifts. With our Custom Market Analysis, we offer tailored insights to manufacturers, distributors, and investors, helping them optimize operations, strengthen market positioning, and drive sustainable growth in the global F&B ecosystem.

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