The Switzerland watch market size reached USD 649.52 Million in 2024 and is projected to grow to USD 947.11 Million by 2033. The market will expand at a CAGR of 4.28% during the forecast period 2025-2033. Driven by heritage craftsmanship, luxury branding, and evolving consumer demands, the market includes segments like mechanical and smartwatches. Distribution through retail and e-commerce channels enhances accessibility, while customization and sustainability gain importance among consumers.

Study Assumption Years

• Base Year: 2024

• Historical Year/Period: 2019-2024

• Forecast Year/Period: 2025-2033

Switzerland Watch Market Key Takeaways

• The Switzerland watch market size stood at USD 649.52 Million in 2024.

• The market is expected to grow at a CAGR of 4.28% from 2025 to 2033.

• Forecast market size is projected to reach USD 947.11 Million by 2033.

• The market is influenced by a legacy of precision craftsmanship and luxury branding.

• Distribution through retail and e-commerce channels has enhanced watch accessibility.

• Customization and sustainability are becoming significant factors among consumers.

• Major players are increasing their market presence to stay competitive.

Sample Request Link: https://www.imarcgroup.com/switzerland-watch-market/requestsample

Market Growth Factors

The Swiss watch trade is driven by demand for high-end watches with artisanal quality and exclusivity. The majority of the value of Swiss watch exports (April 2024) comes from watches that sell for more than CHF 25,000 (US$27,610 at the time of writing). As consumer preference has turned away from mass production to cultural and artisanal cred, this has translated to growth in ultra-luxury models for collectors and consumers.

Another important driver of growth is material innovation. As noted in industry news in September 2024, Swiss watch companies are increasingly using alternative materials such as steel, ceramic and titanium in their designs to counter rising costs in a way that retains the brands' heritage. These materials are durable, refined and understated advanced, and maintain the heritage aesthetic, but remain relevant to modern tastes.

The importance of craftsmanship is obvious in the May 2025 spotlight on mechanical movements, hand finishing, and hundreds of manual assembly steps. Precise engineering and finishing improve the heritage aspect and help preserve prices. A growing number of buyers see watches as emotional long-term assets, securing the Swiss watchmaking sector into the luxury category, insulating it from fluctuations in demand.

Market Segmentation

• Type Insights:

• Quartz

• Mechanical

The market is segmented based on quartz and mechanical types, with both categories having detailed analysis

• Price Range Insights:

• Low-Range

• Mid-Range

• Luxury

Detailed analysis is provided for low-range, mid-range, and luxury price segments.

• Distribution Channel Insights:

• Online Retail Stores

• Offline Retail Stores

Distribution channels include both online and offline retail stores.

• End User Insights:

• Men

• Women

• Unisex

End users are segmented into men, women, and unisex categories.

Regional Insights

The Switzerland watch market comprehensively covers key regions including Zurich, Espace Mittelland, Lake Geneva Region, Northwestern Switzerland, Eastern Switzerland, Central Switzerland, and Ticino. These major regional markets have been analyzed for trends and growth to guide stakeholders.

Recent Developments & News

In April 2025, Switzerland’s historic watchmaker Corum regained full Swiss ownership through a management buyout led by International Sales Director Haso Mehmedovic and supported by Swiss luxury and finance investors. Based in La Chaux-de-Fonds, Corum aims to reaffirm its identity rooted in bold design and technical innovation. Under Mehmedovic’s leadership as CEO and chairman, the company plans to reinforce its distribution network and execute a refreshed global strategy, with a relaunch targeted for mid-2026.

Competitive Landscape

The market research report provides a comprehensive analysis of the competitive landscape, including market structure, key player positioning, winning strategies, competitive dashboards, and company evaluation quadrants. It includes detailed profiles of all major companies.

Key Players

• Corum

Customization Note

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us

IMARC Group,

134 N 4th St. Brooklyn, NY 11249, USA,

Email: sales@imarcgroup.com,

Tel No: (D) +91 120 433 0800,

United States: +1-201971-6302