The Vietnam power bank market size reached USD 61.00 Million in 2024 and is projected to rise to USD 105.59 Million by 2033. The market is expected to grow at a CAGR of 5.64% during the forecast period 2025-2033. Key factors driving this growth include rapid smartphone adoption, increased e-commerce usage, and a mobile, tech-savvy urban population reliant on portable power banks. Improvements in device capacity, fast charging, and competitive pricing also enhance market penetration.

Study Assumption Years

• Base Year: 2024

• Historical Year/Period: 2019-2024

• Forecast Year/Period: 2025-2033

Vietnam Power Bank Market Key Takeaways

• Market Size in 2024: USD 61.00 Million

• CAGR from 2025 to 2033: 5.64%

• Forecast Market Size in 2033: USD 105.59 Million

• The market growth is driven by rising smartphone adoption, e-commerce, and digital payment expansion.

• Urbanization with 40.6% population living in cities as of 2024 is boosting on-the-go power bank demand.

• Advancements in high-capacity and fast-charging power banks fuel market share increase.

• Competitive pricing from domestic and foreign manufacturers facilitates market penetration.

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Market Growth Factors

The rapid growth of smartphone adoption in Vietnam has driven the country's power bank market. More than half of Vietnamese people own smartphones and many own several devices including tablets, wireless earbuds and wearables. High ownership of portable and always-connected computing devices, including smartphones, drives demand for power that travels with these devices throughout the day, as the devices are used for messaging, social networking, media consumption, and banking. Also, increased commuting and travel time lead to increased need for high-capacity power banks for convenient, connected access to digital services.

Increased use of e-commerce and electronic payment platforms has been a major driver of the market. Mobile Money services are popular, even in rural areas, and as of May 2024, there are more than 8.8 million subscribers. In Vietnam, smartphone users often order food online, call taxis, and access banking services from their smartphones. Thus the growing popularity of power banks is associated with the need to keep smartphones charged. The variety and competitive price of power banks available on the web with frequent promotions contributed to market growth of domestic and international brands.

Urbanization influences power bank demand too with 40.6% of people living in urban areas in 2024 because people often commute long distances and people have hectic schedules. Power banks conveniently charge individuals on the go within busy urban environments or in areas where charging facilities may be limited. Portability, multi-device and fast-charging are among the most desirable features for young urban customers. The growth of urban technology adoption and mobile data usage drives the market.

Market Segmentation

Product Type:

• Portable Power Banks: The primary segment, representing commonly used mobile charging devices.

• Solar Power Banks: Portable solar-powered charging units, gaining traction due to eco-friendliness.

• Battery Cases: Protective cases incorporating additional battery capacity for mobile devices.

Battery Type:

• Lithium-Ion: Standard rechargeable battery type used in power banks.

• Lithium-Polymer: Advanced battery technology offering lighter weight and improved safety.

Power Rating:

• Below 3,000 mAh: Low-capacity portable chargers for basic device needs.

• 3,001 mAh – 8,000 mAh: Medium-capacity power banks suitable for smartphones and small devices.

• 8,001 mAh – 20,000 mAh: High-capacity chargers supporting multiple device charges.

• Above 20,000 mAh: Ultra-high-capacity power banks designed for extensive charging requirements.

Application:

• Smartphones: The largest application sector, driven by the widespread use of smartphones.

• Tablets: Charging solutions for larger mobile devices.

• Portable Media Devices: Includes MP3 players, handheld gaming consoles, etc.

• Others: Encompasses other portable electronic device categories.

Regional Insights

The Vietnam power bank market covers Northern Vietnam, Central Vietnam, and Southern Vietnam. As of 2024, urban regions constitute 40.6% of the population, significantly driving the demand for portable charging devices. The urban population, predominantly young and tech-savvy, contributes to rapid adoption of high-capacity, fast-charging power banks. This regional urbanization trend underlines strong, consistent market growth across Vietnam.

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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