Market Overview

The Turkey glamping market was valued at USD 52.7 Million in 2025 and is expected to reach USD 147.26 Million by 2034, exhibiting a CAGR of 12.10% during the forecast period from 2026 to 2034. Growth is fueled by a rising preference for experiential travel blending luxury with nature, driven especially by millennials and younger demographics focused on eco-friendly stays. Turkey's diverse landscapes and strategic location at the Europe-Asia crossroad further support this expansion.

Study Assumption Years

• Base Year: 2025
• Historical Period: 2020-2025
• Forecast Period: 2026-2034

Turkey Glamping Market Key Takeaways

• Current Market Size: USD 52.7 Million in 2025
• CAGR: 12.10%
• Forecast Period: 2026-2034
• The 18-32 years age group holds the largest market share at 40% in 2025, driven by millennials and Gen Z travelers seeking experience-based, social media-worthy destinations.
• Tents are the leading accommodation type with a 35% market share, favored for their balance of outdoor experience and comfort.
• Online travel agencies dominate the booking mode with 50% market share in 2025, reflecting digital-first consumer behavior.
• Turkey's strategic tourism infrastructure supports sustained glamping demand across its diverse terrains, from Mediterranean coasts to Cappadocian highlands.
• Growing environmental consciousness and wellness-focused travel trends are accelerating demand for eco-friendly and wellness-integrated glamping experiences.

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Market Growth Factors

Expanding Tourism Infrastructure and International Visitor Growth

Turkey's tourism sector is seeing significant international investments that bolster glamping market growth pan-regionally. Marriott International plans to expand its holdings by adding 20 Turkish properties to its existing portfolio by the end of 2025. Similarly, Radisson Hotel Group incorporated seven Turkish hotels, working toward a target of 100 hotels in Turkey by 2030. This institutional interest reflects strong confidence in Turkey's tourism outlook, supporting capital availability and operational partnerships for glamping operators.

Rising Millennial and Gen Z Preference for Experiential Travel

Young travelers in Turkey drive the glamping market through their preference for unique, immersive stays over traditional lodging. Approximately 76% of the Gen Z population in Turkey engaged in daily social media use as of October 2024, which fuels demand for visually striking glamping experiences. These groups prioritize sustainability, flexible short breaks, and customized experiences such as wellness activities and local culture, propelling steady market growth.

Development of Themed and Customized Stays

Glamping providers increasingly offer tailored stays reflecting wellness retreats, romantic escapes, adventure camps, and family resorts. These bespoke packages include guided activities, local cuisine, wellness programs, and natural experiences, enhancing guest satisfaction and profitability. Themed stays encourage repeat visits and help destinations differentiate, aiding in the sustained expansion of glamping offerings throughout Turkey.

Market Segmentation

By Age Group:

• 18-32 years: Dominates the market with a 40% share, driven by a desire for adventure, comfort, social sharing, and sustainability. This segment favors unique, scenic, and digitally connected locations across Turkey’s landscapes.

By Accommodation Type:

• Tents: Lead with a 35% share due to their versatility, affordability, and ability to blend authentic camping with luxury. Canvas tents are easy to deploy across beaches, forests, and mountains, supporting extended seasonal stays and social media appeal.

By Booking Mode:

• Online Travel Agencies: Represent the largest booking channel with 50% share, preferred for ease of comparison, instant bookings, transparent pricing, verified reviews, and flexible cancellation. OTAs facilitate discovery of glamping sites, especially in remote areas, and often feature last-minute deals and packages.

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Regional Insights

Marmara is the leading region for glamping demand, driven by a high urban population and widespread weekend travel culture. Its proximity to major cities boosts short-stay bookings, while natural settings like lakesides and forests attract eco-tourists seeking luxury experiences nearby. This accessibility positions Marmara as a dominant market region for outdoor accommodations.

Recent Developments & News

• Marriott International announced plans to add 20 properties in Turkey to its portfolio by end-2025.
• Radisson Hotel Group expanded its Turkish presence with seven hotels, moving towards 100 properties by 2030.
• In April 2025, Trippido launched an online platform serving Turkey and other Asian destinations, easing travel bookings for individuals and travel agents with services including lodging, visas, and transportation.

Key Players

• Marriott International
• Radisson Hotel Group
• Trippido

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