The global frozen fruits and vegetables market reached USD 27.6 Billion in 2024 and is expected to grow to USD 33.7 Billion by 2033, exhibiting a CAGR of 2.3% during 2025-2033. Growth is driven by rising health awareness, demand for convenience foods, advances in freezing technology, e-commerce expansion, and the need for nutritious, long-lasting alternatives to fresh produce. 

Study Assumption Years

• Base Year: 2024

• Historical Years: 2019-2024

• Forecast Period: 2025-2033

Frozen Fruits and Vegetables Market Key Takeaways

• The global frozen fruits and vegetables market size was USD 27.6 Billion in 2024.

• The expected CAGR for the market during 2025-2033 is 2.3%.

• The forecast period covered in this analysis is from 2025 to 2033.

• The growth is majorly driven by increasing health consciousness and rising demand for convenience foods.

• Expansion of e-commerce platforms and advancements in freezing technology are significant trends.

• Europe leads the market, supported by strong retail networks and advanced logistics.

• The demand for organic and preservative-free frozen products presents new market opportunities.

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Market Growth Factors

One of the primary growth drivers of the frozen fruits and vegetables market is the increasing demand for convenient, ready-to-use food solutions among urban consumers. Busy lifestyles, rising workforce participation, and longer working hours have significantly shifted eating habits toward quick meal preparation options. Frozen fruits and vegetables offer pre-washed, pre-cut, and portion-controlled formats, reducing cooking time and food preparation efforts. These products also support consistent quality and year-round availability, irrespective of seasonal fluctuations. Additionally, the growth of single-person households and dual-income families has amplified demand for frozen food formats. Foodservice operators, quick-service restaurants, and cloud kitchens also rely heavily on frozen produce to ensure supply consistency, further accelerating market expansion globally.

The extended shelf life of frozen fruits and vegetables is a critical factor driving market growth, particularly in regions facing supply chain inefficiencies and high food wastage. Freezing technology preserves nutritional value, texture, and flavor while preventing microbial growth, enabling longer storage without preservatives. This makes frozen produce an attractive option for households, retailers, and institutional buyers seeking to minimize spoilage-related losses. Governments and sustainability-focused organizations are also promoting frozen foods as a solution to reduce post-harvest losses, especially in developing economies. Moreover, advancements in cold chain infrastructure and freezing techniques such as IQF (Individually Quick Frozen) have enhanced product quality, strengthening consumer trust and driving repeat purchases across retail and foodservice channels.

Increasing consumer awareness regarding nutrition, balanced diets, and plant-based food consumption is significantly contributing to the growth of the frozen fruits and vegetables market. Contrary to earlier perceptions, frozen produce is now widely recognized as nutritionally comparable to fresh alternatives, as freezing locks in vitamins and minerals shortly after harvest. Health-conscious consumers, including fitness enthusiasts and aging populations, are incorporating frozen fruits into smoothies, meal kits, and functional diets. Additionally, rising demand for clean-label, non-GMO, and organic frozen fruits and vegetables is encouraging manufacturers to expand premium product lines. The growing popularity of vegan, vegetarian, and flexitarian diets globally further supports sustained market demand during the forecast period.

Market Segmentation

By Product Type:

• Frozen Fruits

• Frozen Vegetables: This segment holds the majority share due to high demand for vegetables like peas, corn, spinach, and mixed vegetables used extensively at home and in food services. Technological innovations like IQF have improved quality, convenience, and nutrition.

By Distribution Channel:

• Business-to-Consumer (B2C): Includes supermarkets/hypermarkets, independent retailers, convenience stores, online platforms, and others. B2C commands the largest market share driven by supermarket popularity and growing online grocery shopping.

• Business-to-Business (B2B)

By Region:

• North America

• Europe: Europe leads the global market due to high consumption in Germany, the UK, and France, supported by organized retail and efficient cold chain logistics.

• Asia Pacific

• Latin America

• Middle East and Africa

Regional Insights

Europe dominates the frozen fruits and vegetables market, driven by high consumption levels in Germany, the UK, and France where consumers value convenience and year-round availability. Strong retail networks and cold chain logistics support smooth distribution. The region's cooler climate and preference for healthy and sustainable foods further bolster demand, solidifying Europe's key role globally.

Recent Developments & News

On 5th March 2024, Big Basket partnered with chef Sanjeev Kapoor to launch Precia, a frozen food brand featuring vegetables, snacks, and sweets preserved using IQF technology. The brand targets INR 100 crore online sales by 2026 focusing on convenience and quality.

On 4th June 2024, Del Monte Inc. introduced frozen British strawberries exclusively in Iceland stores across the UK, marking a commitment to providing locally sourced, high-quality frozen products.

Key Players

• Ardo

• Crop's

• Dole Packaged Foods, LLC

• Earthbound Farm

• Greenyard

• Meel corp.

• Mother Dairy Fruit & Vegetable Pvt. Ltd

• Nature's Touch

• Royal Ridge Fruits

• Simplot Global Food, LLC

• Titan Frozen Fruit

• Wyman's

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