The Vietnam vegan cheese market size reached USD 16.52 Million in 2025 and is projected to reach USD 38.02 Million by 2034, growing at a CAGR of 9.71% during 2026-2034. Driven by the high prevalence of lactose intolerance among adults, rapid e-commerce growth, and rising health consciousness linked to flexitarian lifestyles, the market benefits from greater access to specialty products and increasing awareness of plant-based nutrition and sustainability.

Study Assumption Years

• Base Year: 2025

• Historical Year/Period: 2020-2025

• Forecast Year/Period: 2026-2034

Vietnam Vegan Cheese Market Key Takeaways

• The Vietnam vegan cheese market was valued at USD 16.52 Million in 2025, with projections reaching USD 38.02 Million by 2034 at a CAGR of 9.71% during 2026-2034.

• The market is propelled by Vietnam's high adult lactose intolerance rate, fostering demand for dairy-free alternatives that offer comparable taste and nutritional profiles.

• Rapid expansion of e-commerce platforms enhances consumer access to specialty vegan cheese across urban and rural areas.

• Rising health consciousness and flexitarian diets in urban centers create new opportunities for plant-based cheese adoption.

• Digital retail features such as livestreams and influencer marketing drive engagement and trials among younger demographics.

• Government support of sustainable agriculture and plant-based innovations bolsters long-term market growth.

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Market Growth Factors

Given the extremely high rates of lactose intolerance and the customary "non-milking" food culture in Vietnam, it is no surprise that the inability to tolerate dairy products is the norm, given that scientific investigations have shown that customary dairy cheese usually causes symptoms such as bloating and cramps to those who eat it: digestion is a necessity. In this way, the demand arose for plant-based cheese to have the same taste as customary cheese and the same cooking applications, but without the digestive problems. Vegan cheese is now an everyday diet for ordinary people with better digestion.

Vietnam's digital commerce market is expanding rapidly. Mobile-first marketplaces, convenience, promotions, and access to products are dissolving commonplace retail boundaries. This has led to mainstream adoption of online grocery shopping. E-commerce allows niche products to be exposed and customized to consumers via algorithmic recommendations as well as social commerce on platforms like TikTok. These e-commerce channels are also present in second-tier and rural areas in Vietnam, making it easier for consumers in those areas to access information and reviews, and receive delivery of vegan cheese alternatives.

Health is a more important factor in Ho Chi Minh City and, along with Hanoi, in most other cities of the country, and consumers in those cities are more concerned with healthy food, plant foods, etc. Contemporary flexitarianism is not vegetarianism. It is selective carnivory which is resorted to when people want to decrease the risk of heart disease, obesity, and some other diseases. Vegan cheese products are purchased for taste, use in cooking and health benefits (no hormones, more fiber). The main consumers of vegan cheese products are young professionals and middle-class families following healthier diets.

Market Segmentation

Analysis by Product Type

• Mozzarella, Cheddar, Parmesan, Ricotta, Cream, Others

The market includes various vegan cheese types, providing diverse culinary options with plant-based formulations analogous to traditional cheeses.

Analysis by Source

• Soy, Almond, Coconut, Cashew, Others

Vegan cheese products utilize multiple plant sources, reflecting consumer preferences and ingredient availability.

Analysis by Distribution Channel

• Supermarkets and Hypermarkets, Convenience Stores, Online Stores, Others

Distribution channels span traditional retail outlets and rapidly growing online platforms, enhancing product accessibility nationwide.

Analysis by Application

• Household, Food Processing, Foodservice, Others

Applications range from home consumption to commercial food processing and service sectors, indicating broad market utility.

Analysis by Region

• Northern Vietnam, Central Vietnam, Southern Vietnam

The market covers all major Vietnamese zones, reflecting nationwide demand and opportunities.

Regional Insights

Northern, Central, and Southern Vietnam constitute the primary regions covered in the market. The expansion of e-commerce and rising health consciousness contribute to broad adoption, supported by government initiatives targeting sustainable agriculture and plant-based innovation. This regional spread supports sustained market growth across Vietnam through 2034.

Key Players

Competitive Landscape

The Vietnam vegan cheese market exhibits an emerging competitive structure characterized by limited local production and heavy reliance on imported international brands. Competition focuses on product authenticity, taste, texture quality, nutritional fortification, and health-conscious brand positioning. International brands from Europe, North America, and neighboring Asian markets dominate premium segments, while local entrepreneurs explore Vietnam-specific products utilizing domestic cashews and coconuts, potentially offering competitive pricing and local flavors.

Customization Note

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