Market Overview

The global organic tea market size reached USD 1.4 Billion in 2024 and is expected to grow to USD 2.8 Billion by 2033. The market is projected to expand at a CAGR of 7.54% during the forecast period from 2025 to 2033. Growth drivers include rising health consciousness, concerns over pesticide contamination in conventional tea, increasing disposable incomes, and government support for organic farming. The expanding e-commerce platforms and growth of specialty tea shops further propel market expansion.

Study Assumption Years

• Base Year: 2024

• Historical Year/Period: 2019-2024

• Forecast Year/Period: 2025-2033

Organic Tea Market Key Takeaways

• The global organic tea market size was USD 1.4 Billion in 2024.

• The market is expected to grow at a CAGR of 7.54% from 2025 to 2033.

• The forecast period for the market analysis is 2025 to 2033.

• Increasing consumer health awareness towards natural and chemical-free products is a key growth driver.

• Government initiatives promoting organic farming and sustainable agriculture bolster market growth.

• The expanding e-commerce presence and specialty tea shops increase the availability of organic tea.

Sample Request Link: https://www.imarcgroup.com/organic-tea-market/requestsample

Market Growth Factors

The global organic tea market is primarily propelled by rising health awareness among consumers worldwide. As individuals become more inclined towards natural and chemical-free products, demand for organic tea has increased significantly. This trend is supported by increasing disposable incomes, especially in urban areas, encouraging consumers to spend more on premium beverages like organic tea. The growing importance of organic farming practices and rising concerns over sustainable agriculture also contribute to sustained market growth. Additionally, an increasing awareness of the antioxidant properties of organic tea, along with government initiatives supporting organic agriculture, further boosts the industry.

Consumer demand for unique and rare flavor profiles, especially herbal and fruit-infused teas, is another important market trend. The growth of specialty tea shops and cafes offering organic options expands consumer access and choice. Simultaneously, the rising ready-to-drink (RTD) segment and the surge in e-commerce platforms have enhanced consumer access to organic teas globally, providing impetus to market expansion. Alongside this, environmental concerns have led major tea brands to adopt eco-friendly packaging, further supporting market growth by appealing to eco-conscious consumers.

Government support through subsidies, grants, and financial incentives encourages farmers to switch from conventional to organic farming methods. These policies promote sustainable agriculture that benefits the environment and supports chemical-free natural crops. Governments are also investing in certification and labeling programs that create better transparency and trust in organic products for consumers. Such initiatives combined with the expanding middle-class population in key regions solidify the market’s positive outlook. Innovations in flavors, aggressive marketing campaigns, and collaborations between organic farmers and tea brands also serve as growth catalysts for the organic tea market.

Market Segmentation

• Product: The market is segmented into Camelia Sinesis Based and Herbal. Camelia Sinesis Based, including white, black, green, oolong, and other teas, holds the majority market share driven by their antioxidant properties and consumer preference for traditional varieties. Herbal tea is segmented but less dominant.

• Taste: Flavored and Plain segments are covered. Flavored tea currently holds the largest market share, driven by consumer demand for diverse and unique taste experiences, ranging from fruity and floral to spicy and herbal notes.

• Form: The market includes Tea Bag, Leaf and Powder, and Liquid forms. Leaf and Powder constitute the leading segment due to preference for natural, unprocessed tea with higher nutrient concentration and consumer trends favoring home brewing and matcha.

• Distribution Channel: Segments include Supermarkets and Hypermarkets, Convenience Stores, Online Stores, and Others. Supermarkets and Hypermarkets dominate, leveraging convenience, variety, competitive pricing, and promotion of organic product awareness.

Regional Insights

Asia Pacific leads the global organic tea market, accounting for the largest market share. The growth in this region is driven by a rich tea-growing heritage combined with rising health awareness about organic products. Countries such as China and India are fueling demand with their expanding middle class and preference for chemical-free beverages. Government initiatives promoting organic farming further enhance production capacity. The region benefits from abundant agricultural resources and advances in organic farming techniques, supporting both domestic and export demand, solidifying Asia Pacific’s key position.

Recent Developments & News

In 2024, Typhoo India expanded its organic herbal tea range by introducing three new variants: Purifying Super Greens, Digestive Power Seeds, and Immunity-boosting Three Tulsi. These blends, sourced from organic-certified farms, promote detoxification, digestion, and immunity. In 2023, Luxmi Estates launched premium organic teas in the United States, featuring wellness-focused blends like Turmeric Time-Out and Valerian Dream, aimed at promoting relaxation, digestion, and immune support.

Key Players

• Bombay Burmah Trading Corporation Limited (Wadia Group)

• Davidson's Organics

• Hälssen & Lyon GmbH

• Little Red Cup Tea Co.

• Mighty Leaf Tea Company (Peet’s Coffee Inc.)

• Numi Inc.

• PepsiCo Inc.

• Stash Tea (Universal Tea Company, Inc.)

• TIELKA Pty Limited

• The Hain Celestial Group, Inc.

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

👉Get Custom Market Research for Your Business👈

About Us

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us

IMARC Group,

134 N 4th St. Brooklyn, NY 11249, USA

Email: sales@imarcgroup.com

Tel No: (D) +91 120 433 0800

United States: +1-201971-6302