Market Overview

The Russia car rental market was valued at USD 2.05 Billion in 2024 and is expected to reach USD 4.72 Billion by 2033, advancing at a CAGR of 9.22% during 2025-2033. The growth is driven by increasing domestic and international tourism, digital booking platforms, and rising popularity of short-term and subscription rental models. The market is also supported by government infrastructure investments and growing corporate leasing engagements.

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Years: 2025-2033

Russia Car Rental Market Key Takeaways

• The Russia car rental market size was USD 2.05 Billion in 2024.
• The market is forecast to grow at a CAGR of 9.22% from 2025 to 2033.
• The market is projected to reach USD 4.72 Billion by 2033.
• Market expansion is fueled by rising tourism, both domestic and international.
• Digital booking platforms and contactless services are transforming consumer behavior.
• Short-term and subscription-based rentals are increasingly popular, especially among younger consumers.
• Corporate leasing continues to grow as businesses seek cost-effective fleet solutions.

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Market Growth Factors

Both domestic and inbound traveler demand fuel the Russia car rental market. Foreign travel into Russia reached 2.5 million trips (95% of 2023 levels) by end of 2024. In domestic tourist trips, there were 65.5 million between January and September 2024, up 11% compared with the same period in 2023. Siberia and the North Caucasus are popular domestic destinations. Tourists who rent vehicles typically do so because of poor public transport coverage. The state also made domestic tourism development and infrastructure projects a priority, which spurred market growth.

Business travel is driving demand. Moscow, St. Petersburg, Yekaterinburg and Novosibirsk are centers of business activity in the country, and home to many international corporations and government agencies dependent on corporate leasing. To reduce costs and maintain a safe, up-to-date fleet, many corporations opt for long-term leases instead of owning vehicles. The growth of the corporate leasing market is meeting the transportation needs of executive and staff vehicles.

The digitization of the car rental market is a key growth driver, with sales of smartphones increasing by 24% early in 2024, leading to more digital bookings via apps and websites. Services allow real-time vehicle tracking. Services allow online payment. Services allow contactless usage. Increased availability of short-term rental and subscription options meet customers' evolving mobility needs. These services are less expensive, can be purchased as used, and are also catered to younger, more technologically savvy audiences.

Market Segmentation

By Booking Type:

• Offline Booking: Favored by older consumers and corporate clients seeking personalized service. Offline booking remains strong in regions with limited internet and for long-term rentals.
• Online Booking: Rapidly growing due to convenience and digital integration. Preferred by younger consumers and international travelers for short-term rentals and urban mobility.

By Rental Length:

• Short Term: Includes rentals from a few hours to days; popular among tourists and business travelers. Urban app-based bookings and ride-sharing bolster this segment.
• Long Term: Spanning weeks to months, used by corporate clients, expatriates, and those avoiding ownership costs. Subscription-based models are gaining traction.

By Vehicle Type:

• Luxury: Targeting high-net-worth individuals and corporate executives with premium brands like Mercedes-Benz and Porsche. Increasing demand for electric luxury vehicles.
• Executive: Sedans and premium SUVs from Volvo, Lexus, and Tesla, used by business and government officials with tailored services.
• Economy: Most accessible segment, focusing on compact and fuel-efficient models like Hyundai Solaris, popular among budget-conscious renters.
• SUVs: Favored for harsh winters and rugged terrain, popular among adventure tourists and business users who need all-weather vehicles.

By Application:

• Leisure/Tourism: Major market driver; rentals offer flexibility for exploring cities and remote destinations. Seasonal peaks during holidays enhance demand.
• Business: Corporate rentals include short-term executive travel and long-term fleet leasing, with a preference for premium and chauffeur-driven vehicles.

By End User:

• Self-Driven: Dominates the market, preferred for independence and facilitated by app-based contactless rentals. Popular among tourists and relocated employees.
• Chauffeur-Driven: Used by corporate executives, diplomats, and luxury travelers requiring convenience and status. Includes premium concierge services.

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Regional Insights

The Central District, including Moscow, is the dominant region in the Russia car rental market. It benefits from high business activity, tourism, and urban mobility demands. Luxury and executive rentals dominate corporate segments, while economy and SUVs serve domestic travelers exploring nearby attractions. The extensive road network and high population density ensure year-round demand, with peak activity during business events and conferences.

Recent Developments & News

In December 2024, RentMotors expanded its rental locations across Russia and the CIS, including Moscow, offering diverse fleets and flexible rental options. In February 2024, Delimobil conducted an IPO on the Moscow Exchange, raising 4.2 billion rubles, becoming the first publicly traded carsharing company in Russia with over 18,000 vehicles and 7.1 million members. RexRent, formerly Avis/Budget, increased its fleet by 14% in January 2024 and plans to introduce Chinese hybrid cars, expanding subscription and short-term rental services.

Key Players

• RentMotors
• Delimobil
• RexRent

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