Market Overview

The Germany travel & tourism market size reached USD 31.1 Billion in 2025. It is projected to expand to USD 51.1 Billion by 2034, growing at a CAGR of 5.65% during the forecast period from 2026 to 2034. This growth is driven by rising numbers of direct daily flights and a thriving information and communication sector, making Germany an increasingly accessible and attractive destination.

Study Assumption Years

• Base Year: 2025
• Historical Years: 2020-2025
• Forecast Period: 2026-2034

Germany Travel & Tourism Market Key Takeaways

• The Germany travel & tourism market size was USD 31.1 Billion in 2025.
• The market is forecast to reach USD 51.1 Billion by 2034.
• It is expected to grow at a CAGR of 5.65% during 2026-2034.
• More than 400 direct daily flights were planned from Germany to the United States in summer 2023, enhancing accessibility and travel convenience.
• Direct flights reduce travel costs and increase visitation from the US, driven by culinary and landscape attractions.
• Collaborative marketing efforts by airlines, tourism boards, and travel agencies are increasing Germany's awareness as a travel destination.
• Germany's information and communication sector turnover reached Euro 313 billion in 2023, supporting tourism digital marketing and booking platforms.

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Market Growth Factors

Key success factors for the Germany travel & tourism market include a rise in the number of direct daily flights, particularly to the United States. More than 400 direct daily flights between Germany and the US were planned until the summer of 2023. More convenient and efficient than other transport, direct routes have resulted in short term tourism, with intercontinental flights at more economical prices bringing Belgian, Dutch and French tourists to Germany for its cuisine and landscapes. To stimulate awareness and travel to their destinations, airlines provide tourism boards and travel agencies co-marketing opportunities.

The information and communication sector in Germany is also a key growth driver. In 2023, the Federal Statistical Office (Destatis) estimates sector sales of about Euro 313 billion annually. One major focus is Germany's considerable digital marketing infrastructure, which promotes the German tourist destination through online travel agencies, social media and other digital media. Virtual reality (VR) and augmented reality (AR) offer to visitors previews toward virtual tours, improving the traveler's experience and expectations.

The new technology for online booking systems, websites, and mobile apps helps tourists plan and book their trip with ease. Through these applications, tourists also can note tourist attractions, events, weather informs, transportation schedules, and safety informs based on what interests them and what they prefer. Therefore, digital accessibility appeals more to the region for what tourists look for within today's market.

• Market Segmentation
• Type Insights:
   The market is segmented based on the type of travel, including Domestic, Inbound, and Outbound. This classification enables targeted analysis of travel patterns within Germany as well as international travel flows.
• Service Offering Insights:
   Based on service offerings, the market includes Ticket Reservation, Hotel Booking, Holiday/Tour Packages, and Others. These segments represent the core travel-related services utilized by tourists and travelers.
• Purpose of Visit Insights:
   Segmentation by purpose of visit comprises Business, Leisure and Recreation, Education, Medical, Social Activity, and Others. This categorization helps in understanding traveler motivations, spending behavior, and service demand patterns.
• Booking Type Insights:
   The market is categorized by booking type into Travel Companies, Travel Agencies, Online, and Others, highlighting the wide range of booking channels preferred by customers and the growing importance of digital platforms.

Regional Insights

The report provides a comprehensive analysis of major regions in Germany including Western Germany, Southern Germany, Eastern Germany, and Northern Germany. Each region is evaluated for its contribution to the travel & tourism market. Detailed regional statistics such as market shares or CAGRs are offered in the full report.

Recent Developments & News

• April 4, 2024: Valamar Riviera, a Croatian hotel owner and manager, approved several allotment agreements for 2024 with the German travel group TUI Group, valued at 11.4 million euros for its facilities.
• February 21, 2023: BCD Travel expanded its agreement with Amadeus, refining its technology approach to capitalize on new business travel opportunities as a forward-looking travel management company (TMC).

Key Players

• Valamar Riviera
• TUI Group
• BCD Travel
• Amadeus

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