Market Overview

The global green coffee market size reached USD 38.3 Billion in 2024 and is expected to grow to USD 52.7 Billion by 2033, exhibiting a CAGR of 3.62% during the forecast period from 2025 to 2033. This growth is primarily driven by a rise in coffee consumption, rapid expansion of e-commerce channels, and the specialty coffee industry catering to consumer preferences for premium, sustainable, and unique coffee products.

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Period: 2025-2033

Green Coffee Market Key Takeaways

• Current Market Size: USD 38.3 Billion in 2024
• CAGR: 3.62% (2025-2033)
• Forecast Period: 2025-2033
• The rising demand for premium quality green coffee beans and shifting consumer tastes towards specialty and gourmet coffee are key drivers.
• Growing popularity of single-origin and micro-lot green coffee beans meets consumer demand for unique flavor profiles and traceability.
• Expansion of the e-commerce sector enhances direct trade access between buyers and producers with price transparency.
• The specialty coffee market growth is fueled by sustainability focus and distinctive tastes.
• Supply chain and profit margins face challenges from weather, currency fluctuations, and geopolitical unrest.

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Market Growth Factors

In addition to the growth in global coffee consumption, the total green coffee market is growing. According to the International Coffee Organization, global coffee consumption grew over 3.0% from 2023 to 2024, with global consumption reaching 177.0 million bags, an increase of 2.2%. The growth in developing countries is also increasing the demand for green coffee beans, which are prized for their high quality and used as a key ingredient in roasted coffee products. This increases the revenue.

The growth of e-commerce is the key factor driving the market. The global e-commerce industry was worth US$ 21.1 Trillion in 2023 and projects to reach US$ 183.8 Trillion by 2032, growing at a CAGR of 27.16% from 2024 to 2032. E-commerce distributes coffee beans directly from producer to consumer, enabling high-quality coffee at transparent prices, better compensation, and better access to markets via simple online channels, greater consumer knowledge, and awareness of the coffee supply chain.

The specialty coffee market drives demand, with consumers preferring premium, unusual coffees and paying a premium for sustainable sourcing. According to the National Coffee Association (NCA), specialty coffees accounted for 48% of all coffee consumed in the United States, and the specialty coffee segment represents approximately 55% of the US$48 billion retail value of the U.S. coffee market. The market for green coffee is driven by growing consumer spending on premium coffees, the growth of specialty coffee houses, and the growth of the artisanal coffee culture around the world.

Market Segmentation

Breakup by Type:

• Arabica: Represents the largest market share; known for smooth taste, subtle sweetness, and acidity, appealing to consumers valuing unique flavor sensations. In 2023, global output is expected to be 57.4% or 102.2 million bags.
• Robusta: Appreciated for higher caffeine content and strong rich flavor, commonly used in espresso blends; expected production at 75.8 million bags in 2023–2024.

Breakup by Product:

• Roasted Coffee: Holds the largest industry share; versatile for home roasters and specialty coffee roasters. The European Union imported 1.4 million bags in 2022/23, primarily from Switzerland (77%) and the UK (13%).
• Instant/Soluble Coffee: Imports increased by 300,000 bags to 3.7 million bags with notable contributors including the UK (34%), Vietnam (12%), India (12%), and Ecuador (10%).
• Green Coffee Bean Extract

Breakup by Distribution Channel:

• Hypermarkets and Supermarkets: Largest segment offering wide green coffee options, competitive pricing, promotions, convenient shopping with quality assurance from established brands.
• Departmental Stores
• Specialty Stores
• Online
• Others

Breakup by End User:

• Retail: Dominant segment encompassing supermarkets, specialty stores, and online platforms. Growth driven by at-home coffee brewing trends and specialty coffee culture.
• Coffee cafes: Act as intermediaries providing freshly brewed coffee from globally sourced green beans.
• Others

Regional Insights

Europe is the largest regional market for green coffee, driven by rich coffee culture, well-established café traditions, and high consumer preference for specialty and premium coffee varieties. Countries like Germany, Italy, and France show significant demand. As per 2022-2023 data, the European Union accounts for 74.1% of Europe's coffee consumption and about 90% of trade consists of unroasted green coffee beans. Brazil leads EU suppliers with 32%, followed by Vietnam (26%), Uganda (7%), and Honduras (6%). Rising disposable income, lifestyle changes, and sustainability trends further fuel the market growth.

Recent Developments & News

• March 2023: Primavera Green Coffee received the 2023 Specialty Coffee Association Sustainability Award honoring a decade of commitment to sustainability.
• November 2023: Root Capital announced a collaboration between Green Mountain Coffee Roasters and actor Kevin Costner to create an exclusive line of coffee blends. Root Capital is the nonprofit partner receiving a $100,000 donation from Green Mountain Coffee Roasters.

Key Players

• Atlantica Coffee (Montesanto Tavares Group)
• Belco S.A.
• Golden Bean Trade
• Merchants of Green Coffee
• Neumann Kaffee Gruppe
• Nordic Approach AS
• The Bean Coffee Company
• The Green Coffee Brazil (Group MAGNUS BRAZIL)
• WSCafe

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