Market Overview

The global biscuits market was valued at USD 134.1 Billion in 2025 and is projected to reach USD 191.4 Billion by 2034, growing at a CAGR of 4.00% during 2026-2034. Major growth factors include rising consumer preference for convenient snacking, product innovations in flavors and formats, and expanded online availability. Asia Pacific leads the market with over 37.5% share in 2025.

Study Assumption Years

• Base Year: 2025
• Historical Years: 2020-2025
• Forecast Period: 2026-2034

Biscuits Market Key Takeaways

• The global biscuits market size was USD 134.1 Billion in 2025, forecast to reach USD 191.4 Billion by 2034, at a CAGR of 4.00% during 2026-2034.
• Asia Pacific holds the largest market share of over 37.5% due to large population and rising disposable incomes.
• Key growth drivers include demand for convenient snacking, online retail expansion, and product innovation in flavors and packaging.
• The US market shows 87.50% share within North America, driven by indulgent and convenient snack preferences.
• The market is segmented by product type, ingredient, packaging type, distribution channel, and region, reflecting diverse consumer needs.

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Market Growth Factors

The growing demand for convenient, on-the-go snacks is a major force driving the market. As our lives get busier and urban areas expand, people are looking for foods that don’t require any prep time. Biscuits fit the bill perfectly, thanks to their long shelf life and a wide range of flavors, formats, and nutritional options. Single-serve and portion-pack biscuits have become especially popular among professionals and students, boosting their consumption across various markets. 

Innovation plays a key role in this growth, with consumers drawn to exciting new flavors, unique ingredient combinations, and options like gluten-free, vegan, and organic biscuits. Premium and gourmet biscuits, often presented in stylish packaging and featuring distinctive ingredients, cater to more sophisticated tastes. This trend is particularly evident in the Asia Pacific region, highlighted by Mondelēz International’s recent investment of USD 5 million in an innovation kitchen in Singapore focused on premium snacks.

E-commerce is also a game-changer for market expansion, making biscuits more accessible, especially in areas where physical stores are scarce. In 2022, online sales soared to USD 27 trillion globally, with countries like China and the UK accounting for 25-30% of retail sales through digital platforms. The rise of niche and specialty biscuit brands is thriving in this environment, allowing them to reach more consumers and drive further market growth.

Market Segmentation

By Product Type:

• Crackers and Savory Biscuits: Include plain crackers and flavored crackers.
• Sweet Biscuits: Representing 63.6% of the market, sweet biscuits include plain biscuits, cookies, sandwich biscuits, chocolate-coated biscuits, and others. Their popularity arises from wide appeal, flavor variety, and suitability for multiple consumption occasions.

By Ingredient:

• Wheat: Dominates with 55.2% market share due to availability, cost-effectiveness, and contribution to desirable biscuit texture and taste.
• Oats
• Millets
• Others

By Packaging Type:

• Pouches/Packets: Account for 48.6% share due to convenience, freshness retention, and variety in pack sizes.
• Jars
• Boxes
• Others

By Distribution Channel:

• Supermarkets and Hypermarkets: Largest share at 38.5%, benefiting from product variety, brand visibility, and shopping convenience.
• Convenience Stores
• Independent Bakery
• Online Stores
• Others

Regional Insights

Asia Pacific dominates the biscuits market with 37.5% share in 2025. Factors include a large population, rapid urbanization, rising disposable incomes, and increasing demand for affordable and convenient snacks. Regional preference for localized flavors, innovative packaging, and health-conscious options also drives growth, supported by expanding retail infrastructure including supermarkets and online platforms.

Recent Developments & News

• September 2024: Integrated Industries Ltd, via its subsidiary Nurture Well Foods, launched a new biscuit range and expanded capacity with a 3,400 MT biscuit plant in Neemrana, Rajasthan, registering 75% sales growth and Q1 2024 revenue of INR 1,401.4 Million. RICHLITE biscuits expanded distribution in North India.
• August 2024: ITC Sunfeast introduced Sunfeast Super Egg & Milk Biscuit priced at INR 5, 10, and 30, targeting children’s nutrition across South and East India.
• July 2024: McVitie’s launched its Signature range with indulgent variants including Caramel Chocolate Rounds and Chocolate Cream Swirls, debuting in Waitrose.
• July 2024: ITC Sunfeast SuperMilk launched the "Nalladhu Thedi Varum" campaign featuring Tamil superstars promoting wholesome desi cow milk biscuits.
• June 2024: Mondelēz International partnered with Lotus Bakeries to expand Biscoff in India and develop co-branded chocolates with Cadbury and Milka in Europe, planning product launches in 2025.

Key Players

• Bahlsen GmbH & Co. KG
• Britannia Industries Limited
• ITC Limited
• Lotus Bakeries Corporate
• Mondelez International Inc.
• Parle Products Pvt. Ltd.
• Pladis Global
• The Ferrero Group
• Walker's Shortbread
• Yildiz Holding

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