Market Overview

The Europe beer market size was valued at USD 152.7 Billion in 2024 and is projected to reach USD 181.6 Billion by 2033, exhibiting a CAGR of 1.85% during the forecast period of 2025-2033. The market is driven by growing consumer demand for craft and low-alcohol beers, shifting lifestyle choices, cultural traditions, sustainability initiatives, and innovations in brewing technologies. 

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Europe Beer Market Key Takeaways

• Current Market Size: USD 152.7 Billion in 2024
• CAGR: 1.85% (2025-2033)
• Forecast Period: 2025-2033
• The rising demand for craft brews is driven by consumer preference for unique, premium beer experiences and local artisanal brews.
• Increasing health-consciousness has boosted consumption of lower-calorie, low-alcohol, gluten-free, and alcohol-free beers.
• Premiumization is a key trend influenced by rising disposable incomes and consumer desire for enhanced drinking experiences.
• Younger consumers such as millennials and Gen Z favor innovative beer styles, including flavored and ready-to-drink options.
• Germany dominates the European beer market thanks to its rich brewing traditions, famous beer styles, and the world-renowned Oktoberfest.

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Market Growth Factors

The Europe beer market growth is significantly driven by the rising demand for craft beers. Consumers increasingly prefer artisanal brews over mass-produced beers due to a quest for authenticity, differentiated taste profiles, and support for local independent breweries. Craft beers attract consumers with their creativity, sustainability, and use of high-quality ingredients, appealing to those mindful of product origins and environmental impact.

Health consciousness among consumers is another critical growth factor. There is a growing trend toward beverages that align with healthy lifestyles, including low-calorie, low-alcohol, gluten-free, and alcohol-free beer options. Breweries are innovating formulations to create healthier alternatives that retain satisfying tastes, driven by increasing consumer awareness about nutritional content and fitness goals.

Premiumization continues to propel market expansion as consumers are willing to pay more for high-quality, premium beers. This trend is observed in urban centers where premium beers focus on superior ingredients, craftsmanship, and unique branding for sophisticated audiences. Collaboration with luxury brands and renowned chefs also enhances premium offerings, satisfying the demand for specialty products that provide distinctive drinking experiences.

Market Segmentation

By Product Type:

• Standard Lager: Dominates due to widespread popularity, consistent taste, affordability, and complementing a variety of foods. Mass production and global availability make it a staple in social gatherings.

By Packaging:

• Glass: Largest segment owing to premium appeal, ability to preserve beer taste and quality, and sustainability through recyclability and reusability.

By Production:

• Macro-Brewery: Largest segment for production due to large scale output, economies of scale, affordability, extensive distribution networks, and consistent quality.

By Alcohol Content:

• High: Most extensive category appealing to consumers seeking stronger flavors and high ABV beers like IPAs, stouts, and Belgian ales, with craft beers driving innovation.

By Flavor:

• Unflavored: Largest segment as it reflects traditional beer preferences with classic taste profiles dominating mass-market sales.

By Distribution Channel:

• Supermarkets and Hypermarkets: Largest channel due to wide availability, convenience, broad product assortment, high foot traffic, and strong supply chains.

Regional Insights

Germany holds the largest share of the European beer market, bolstered by its well-developed beer culture, rich brewing traditions, and iconic beer styles such as Pilsner, Weissbier, and Bock. The country's strong export market, high per capita consumption, and extensive distribution networks position it at the forefront of Europe’s beer industry.

Recent Developments & News

In January 2024, Carlsberg acquired a 20% stake in Danish brewer Mikkeller. This strategic move enables Carlsberg to distribute Mikkeller’s beers in their home market, strengthening market presence and product portfolio within the craft beer segment.

Key Players

• Asahi Group Holdings Ltd
• Carlsberg Group
• Oettinger Brewery
• Heineken NV
• Kirin Holdings Co. Ltd
• Bitburger Brewery
• Molson Coors Beverage Company
• Constellation Brands
• Anheuser Busch InBev
• Krombacher
• Pernod Ricard

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