Market Overview

The France online travel market size reached USD 17,853.53 Million in 2024 and is projected to grow to USD 41,891.48 Million by 2033. The market is expected to register a CAGR of 9.94% during the forecast period of 2025-2033. Growth is driven by rising smartphone usage, demand for personalized and eco-friendly travel, seamless digital booking experiences, AI-powered tools, multilingual support, and government initiatives supporting digital innovation.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

France Online Travel Market Key Takeaways

• The France online travel market size reached USD 17,853.53 Million in 2024.
• The market is projected to reach USD 41,891.48 Million by 2033.
• The market is expected to grow at a CAGR of 9.94% during 2025-2033.
• Mobile-first innovation and AI algorithms are significantly boosting market growth.
• Eco-friendly travel bookings increased by 5% in domestic platforms as of January 2024.
• Multilingual and multi-currency features enhance international traveler engagement.
• Digital localization and AI-powered support improve user experience for global visitors.

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Market Growth Factors

Mobile-first travel planning is the leading driver of growth in the France online travel market. For example, an increase in mobile bookings on French travel websites, noted in March 2024, has led to the integration of more advanced artificial intelligence algorithms into these sites, providing tailored recommendations based on user behavior. Frictionless payment systems and acceptance of digital wallets, tap-to-pay and other forms of payment, real-time travel information and dynamic pricing, personalization, augmented reality preview systems and similar features are standard in the industry and make this a compelling consumer proposition.

The volume of sustainable stays has increased, with eco-conscious tours booked through domestic sites growing by 5 percent in January 2024. Custom eco-tours in rural areas such as Provence, Brittany, Dordogne, and the Alps offer eco-lodging, farm stays, e-bike tours, and seasonal farm-to-table menus. Refined searches for "slow travel", "wellness retreats" and "immersive local experience" alongside virtual tours of homestays and influencer-led content will improve the cultural experience of Rail tourism, and rail-ticket booking is expected to improve accessibility whilst furthering national sustainability objectives.

Internationally, the tourism industry in France broke records in June 2025, with billions of euros spent, 94% of bookings being made online. Platforms in Mandarin, Arabic and Russian with multi-currency checkout, AI chat service 24/7, integrated visa support have both simplified the travel experience for international arrivals as well as enabled France's competitiveness in the global online travel retail. Thematic landing pages in the booking platforms as well as regional marketing such as Asia, Middle East, North America were also key to lowering the language and payments barrier and increasing conversions.

Market Segmentation

Service Type Insights:

• Transportation: Includes various transportation services in the online travel sector.
• Travel Accommodation: Covers booking and services related to accommodations.
• Vacation Packages: Comprises bundled travel offers including lodging and activities.

Platform Insights:

• Mobile: Mobile platforms driving significant market participation and innovation.
• Desktop: Desktop platforms continue to serve a substantial share of bookings.

Mode of Booking Insights:

• Online Travel Agencies (OTAs): A primary channel for online travel bookings.
• Direct Travel Suppliers: Bookings made directly with travel service providers.

Age Group Insights:

• 22-31 Years: Segment of young adult travelers.
• 32-43 Years: Middle-age group with active travel participation.
• 44-56 Years: Mature travelers seeking tailored experiences.
• Above 56 Years: Older demographic engaging in online travel bookings.

Regional Insights:

• Paris Region
• Auvergne-Rhône-Alpes
• Nouvelle-Aquitaine
• Hauts-de-France
• Occitanie
• Provence Alpes Côte d’Azur
• Grand Est
• Others

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Regional Insights

The Paris Region stands out as a dominant market in France's online travel industry. The report highlights strong regional activity, although specific market share or CAGR values per region are not provided. Regional trends reflect a focus on sustainability, digital localization, and enhancing domestic travel options, particularly in less-visited rural regions.

Recent Developments & News

In June 2025, eDreams ODIGEO announced an expansion by adding 150 new technology roles in its European tech hubs, aiming to enhance its AI-powered travel subscription platform Prime. The company was recognized as a top employer by LinkedIn and Forbes in 2025. In May 2025, Sabre Corporation integrated Air France and KLM's New Distribution Capability (NDC) content into its travel marketplace, improving options for Sabre-connected travel agencies with reserved fares and real-time pricing to better serve traveler demands.

Key Players

• eDreams ODIGEO
• Sabre Corporation

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