The Turkey online grocery market size was USD 6,229.24 Million in 2024 and is projected to reach USD 57,616.35 Million by 2033, growing at a CAGR of 28.04% during the forecast period 2025-2033. The market expansion is driven by urbanization, increased digital adoption, and consumer preference for convenience. Enhanced smartphone penetration, secure digital payments, and rising demand for fresh produce and same-day delivery services are strengthening the market. 

Study Assumption Years

• Base Year: 2024

• Historical Year/Period: 2019-2024

• Forecast Year/Period: 2025-2033

Turkey Online Grocery Market Key Takeaways

• The Turkey online grocery market size reached USD 6,229.24 Million in 2024.

• The market is forecast to grow at a CAGR of 28.04% from 2025 to 2033.

• The forecast period for the market is 2025-2033.

• Mobile commerce is a key growth driver with 80.7 million cellular mobile connections and 77.3 million internet users recorded in early 2025.

• Same-day and express delivery services are increasingly demanded for fresh produce and daily necessities.

• Digital payment options such as mobile wallets and app-integrated systems are expanding consumer convenience and trust.

• Retailers are enhancing app-based loyalty programs and logistics to boost customer engagement and satisfaction.

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Market Growth Factors

Urbanization, digital adoption, and changing consumer preferences are significantly contributing to the growth of the Turkey online grocery market. The demand for convenient shopping solutions is rising, supported by increasing smartphone penetration and digital payment infrastructure. These technological and societal shifts are fostering rapid market growth during 2025-2033.

Mobile commerce has emerged as a transformative force with the country having 80.7 million cellular mobile connections and 77.3 million internet users in early 2025, representing 92.1% and 88.3% penetration respectively. Consumers prefer mobile apps for their ease, speed, and personalized services such as digital payments and loyalty incentives.

Same-day and express delivery services are becoming standard expectations due to increased urban population and busy lifestyles. Retailers are collaborating with last-mile delivery operators, expanding warehouse capacities, and employing real-time order tracking. This results in higher customer trust, satisfaction, and repeat sales.

Digital payment growth further stimulates the online grocery market by embedding secure and diverse transaction methods including mobile wallets and contactless cards. Retailers incentivize digital payments with cashback and discounts, supported by government initiatives promoting cashless transactions. This convenience enhances checkout efficiency and customer retention.

Market Segmentation

Product Type Insights:

• Vegetables and Fruits: Includes fresh produce, an increasing demand item in the Turkish online grocery market.

• Dairy Products: Covers all dairy offerings typical to consumer online grocery purchases.

• Staples and Cooking Essentials: Common grocery staples and cooking ingredients available online.

• Snacks: Packaged snack items significant in consumer demand.

• Meat and Seafood: Fresh and packaged meat and seafood products delivered through e-commerce platforms.

• Others: Includes additional grocery categories beyond the specified types.

Business Model Insights:

• Pure Marketplace: Online grocery platforms operating without owning inventory, serving as intermediaries.

• Hybrid Marketplace: Platforms combining inventory ownership with marketplace operations.

• Others: Other business models involved in the market.

Platform Insights:

• Web-Based: Online grocery accessed primarily through websites.

• App-Based: Platforms accessed via mobile applications enhancing convenience and engagement.

Purchase Type Insights:

• One-Time: Single purchases made without a recurring subscription.

• Subscription: Regularly scheduled grocery deliveries through subscription models.

Regional Insights

The report highlights several major regions including Marmara, Central Anatolia, Mediterranean, Aegean, Southeastern Anatolia, Black Sea, and Eastern Anatolia. However, the source does not specify a dominant region or detailed regional statistics within the market.

Recent Developments & News

In May 2025, Uber announced plans to acquire an 85% stake in Istanbul-based Trendyol Go for USD 700 million to enhance its presence in Turkey's meal and grocery delivery market. In June 2024, Getir, a Turkish fast grocery delivery startup, announced a split into two independent companies after securing USD 250 Million in investment, focusing on Turkish operations while exiting European and US markets.

Key Players

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.

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