Russia Online Grocery Market Forecast by 2033

Market Size in 2024: USD 7.6 Billion
Market Forecast in 2033: USD 11.6 Billion
Market Growth Rate 2025-2033: 4.8%

The Russia online grocery market was valued at USD 7.6 Billion in 2024 and is projected to reach USD 11.6 Billion by 2033, growing at a CAGR of 4.8% during 2025-2033. This growth is being fueled by rising internet penetration, rapid urbanization, and the increasing preference for convenient, time-saving shopping solutions.

Growth Drivers of the Russia Online Grocery Market

Rising Internet Penetration and Digital Infrastructure

The online grocery market has grown with internet penetration in Russia's increase. The International Telecommunication Union (ITU) said internet penetrated into 90.2% of Russia's population in 2021, and 107.6 mobile broadband subscriptions existed for each 100 inhabitants. Because they connect, people increasingly shop online in cities and the government works to bridge the digital divide to improve access in rural areas. The high penetration of the internet and digital payments is leading to a favorable environment for online grocery in the market.

Rapid Urbanization and Lifestyle Shifts

Urbanization has changed the consumers in Russia; more people live in cities and lead active life styles. According to Macrotrends, as of 2022, 108.3 million people live in urban Russia. For urban consumers, taking time out to go shopping in grocery stores is complicated. Grocery home delivery is far more attractive to young working professionals and homemakers in urban areas of emerging markets, due to competitive prices and regular offers. With trends of urbanization and increasing consumer demand for convenience, this looks set to continue.

Expansion of Online Platforms and Product Diversity

The growth in online grocery shopping was further supported by online grocery retailers expanding their range of products to include fresh fruits and vegetables, dairy products, meat, seafood and packaged products so that people could buy their whole grocery basket online. In July 2024, Sbermarket had been renamed Kuper and was offering delivery of 7.2 million products from 100 food retailers, 25 pharmacy chains and 35,500 restaurant chains to 360 cities across the country. This is representative of larger trends to expand online marketplaces to other verticals and encourage customer loyalty and long-term growth.

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Russia Online Grocery Market Segmentation

Analysis by Product Type

• Vegetables and Fruits
• Dairy Products
• Staples and Cooking Essentials
• Snacks
• Meat and Seafood
• Others

Analysis by Business Model

• Pure Marketplace
• Hybrid Marketplace
• Others

Analysis by Platform

• Web-Based
• App-Based

Analysis by Purchase Type

• One-Time
• Subscription

Analysis by Region

• Central District
• Volga District
• Urals District
• Northwestern District
• Siberian District
• Others

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Russia Online Grocery Market News

• July 2024: Sbermarket rebranded as Kuper, expanding its delivery services to 360 cities with access to millions of products.
• January 2023: O’Key Group announced that its discount store chain would soon account for half of its overall revenues, reflecting consumer demand for affordable goods.
• 2023: Government initiatives to expand digital infrastructure improved connectivity in rural areas, supporting online grocery adoption.
• 2023: Increased use of digital payment methods streamlined the online shopping process, boosting consumer confidence in e-commerce.
• 2023: Online grocery platforms introduced more personalized shopping experiences, leveraging data analytics to enhance customer satisfaction.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.