Connecting with Clicks: How Malaysians Are Redefining WhatsApp Marketing Success
A silent revolution is occurring in the digital marketing arena in the busy, digitally-friendly environment of Malaysia, where mamak stalls and mobile phones are used side by side. No more generic emailing blasts and social media advertisements that can be overlooked easily, the actual interaction is on WhatsApp. Having more than 90% of the population on the app, it is no longer an app used to...
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