Understanding Consumer Behavior in the Beverage Industry

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2026-06-12 11:12:58 -

The drink business is strange. People pay seven bucks for coffee they could make at home for nothing. They drive across town for a specific kombucha. They choose a craft soda over cheap stuff without even thinking. None of this makes sense on paper. A drink is just flavored water basically. But it's not. It's identity. Habit. Comfort. Status. Getting why people buy what they drink is the...

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